Marketing & Arena Warehouse Analyst

3 days ago

Vancouver, Canada Canucks Sports & Entertainment Full time

**Position**: Marketing & Arena Warehouse Analyst
**Reports to**: Sr. Manager, Brand & Marketing & Manager, Warehouse
**Business Address**:89 W Georgia St
**Location of Work**:Vancouver, BC
**Company Operating Name**:Canucks Sports & Entertainment
**Salary**:$54,000 per annum
**Benefits Package Offered**:Dental and Extended Health Benefits; entitled to bonuses and increases in accordance with company policy
**Status**:Permanent, full-time at 37.5 hours per week
**Vacancies**: One (1)

***:
Acting in a cross-departmental role, the Marketing & Arena Warehouse Analyst will use data analytics and assessment skills to make recommendations on marketing and logistics issues and problems that are presented.

**ESSENTIAL DUTIES & RESPONSIBILITIES**:
(Other duties may be assigned as required)
- Market Research & Warehouse Logistics Analytics_
- Define key fan segments, supporting the development of cross-functional targeted strategies to engage and retain new and existing fans to grow our fan base
- Evaluate fan CRM to allow for better understanding of fan segment trends and purchasing behaviour and analyze marketing campaigns
- Perform competitive market analysis to inform digital marketing strategy, both on our website and mobile app
- Regularly look for ways to develop research practices, including suggesting new methodologies and tools
- Analyze Arena warehouse supply chain processes and inventory flow for maximized efficiencies
- Review, analyze and identify efficiencies in product ordering
- Prepare regular reporting on sales trends per location post event
- Analyze fan traffic and line flows to reduce queuing times in a busy arena concourse
- Marketing Logistics_
- Coordinate materials for all print marketing materials inside Rogers Arena and external marketing materials such as billboards
- Ideate, source, and oversee production timelines for in-game giveaways and fan engagement promotions
- Coordinate with external suppliers to obtain print marketing materials and giveaway materials
- Work with Production Manager on project management and proofing of marketing materials
- Assist with building organic social promotion strategy for live events, including competitive research, brainstorming, building a marketing calendar, and organizing social media posts
- Evaluate opportunities and facilitate execution of in-arena branding, including wall murals, framed images, hospitality signage, etc.
- Work with Retail team to evaluate optimal retail store layout and how to optimize store branding and layout to increase sales and drive revenue
- Work game nights to distribute promotional materials as required

**REQUIRED EXPERIENCE & QUALIFICATIONS**:

- Post-graduate degree in a related field, such as data analytics or logistics
- At least one year of experience in data analytics and working with CRM databases
- Understanding of Warehouse and inventory management
- Experience conducting and analyzing research and analyzing syndicated data sources
- Experience working in the professional sports industry and/or large venue arena
- Exceptional analytical, quantitative, problem-solving, and critical thinking skills
- Background in logistics with experience in marketing and warehouse management

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