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Marketing Communications Coordinator

3 weeks ago

Vancouver, Canada The Gourmet Warehouse Full time

**Job Title: Marketing Communications Coordinator**

**SUMMARY**

Reporting to the Vice President, the Marketing Communications Coordinator is a member of the Company’s senior management team. The Marketing Communications Coordinator will be responsible for assisting with the planning, coordination and execution of integrated sales driven marketing plans and campaigns that leverage traditional and digital media. This role will take care of all aspects of the marketing project oversight, including setting project management schedules, implementing critical paths, media planning and placement, inter and cross departmental collaboration, creation of marketing materials, and external relationship management with media partners, vendors, agencies, and designers. As a part of the leadership team, the Marketing Communications Coordinator works closely with the other team members to ensure Company performance expectations are met or exceeded.

**MAIN DUTIES**
- Ensures compliance with company policies and procedures and supports company mission, values, and standards of ethics and integrity
- Responsible to meet or exceed all goals and key performance indicators (KPIs)
- Develop, coordinate, and execute monthly, quarterly, and annual marketing plans, as well as communications and promotional activities that support the marketing strategy for The Gourmet Warehouse and drive traffic to our website or store
- Plan, develop, implement, and maintain marketing campaigns, give-aways, and incentives across all social media platforms
- Develop, foster, and maintain up-to-date niche and community outreach lists and relationships, as well as develop target audience and outreach programs, mailing lists and niche marketing opportunities
- Liaise with buying department and outside groups to coordinate efficient and timely project processing for promotions
- Unify company message, direction, and brand across all departments and in turn to our customers; overseeing marketing material, from website banners to hard copy in-store signage
- Coordinate merchandising team and ensure execution of direction and plan
- Develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print and digital
- Coordinate and market events & promotions (book launches, special events etc.)
- Assist in coordination of logistics for cooking classes
- Marketing and promotion of cooking classes
- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
- Create and produce reels and promotions to be filmed in-house
- Coordinate off site IGTV filming with external film crew
- Build strategic relationships and partner with key industry players, agencies, and vendors
- Monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
- Create and implement a program to monitor and track VIP customers
- Maintains a calm demeanor and manages issues professionally and respectfully in accordance with company standards
- Acts with integrity and trust, modeling behavior that respects employees, peers and customers in accordance with the core values of the Company
- Complies with the standards, policies and procedures outlined in the Gourmet Warehouse Employee Handbook
- Performs any other duties as requested by management.

**QUALIFICATIONS, COMPETENCIES & EXPERIENCE**:

- Bachelor’s Degree or related marketing management degree or diploma coupled with 1-2 years minimum experience in a marketing communications role - ideally in a retail setting
- Up-to-date with the latest trends and best practices in social media marketing and measurement with a fluency across all platforms
- Experience working with influencers is a plus
- Proficiency with Microsoft Office, Google Ad
- words, design software, budget allocation, planning and strategy
- Possess solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Must have impeccable written and oral communication skills with the ability to create and maintain relationships
- Be a collaborative spirit with a keen sense of organization and attention to detail
- Demonstrate a proven ability to be customer centric; enhancing both the internal and external customer experience
- Possess proven time management skills, demonstrating the ability to manage multiple projects/campaigns simultaneously while consistently meeting deadlines
- Ability to take own initiative and work under own direction taking accountability and responsibility for actions
- Able to multi-task in a fast-paced environment and maintain a professional demeanor under stressful situations

**WORKING CONDITIONS**
- Hours: 40 hours/week
- May be required to work overtime on a non-compensated basis

**Salary**: $55,000.00-$70,000.00 per year

**Benefit