Pr Manager

1 week ago

Toronto, Canada Sage Full time

**Advert**
- People make Sage great. From our colleagues delivering ground-breaking solutions to the customers who use them: people have helped us grow for more than thirty years, and people are driving our future as a great SaaS company. We're writing our next chapter. Be part of it
At Sage, we recognize that the world of work has rapidly shifted over the last few years, particularly how we work. That is why we have committed to working in a hybrid way going forward. Human connection is an essential ingredient of the 4 principles that make up our Flexible Human Work hybrid framework and we want to be transparent in what that looks like when you join our Sage family. On one hand, our offices will continue to play an important role in our future and serve as a place for spontaneous conversations, connection, collaboration as well as focused time. On the other hand, we have learned to reimagine where and when we work and to unlock that flexibility and innovation for our colleagues offering them the opportunity to work flex across their home, Sage offices or customer sites.

**Key Responsibilities**
- External media relations (managed through a PR agency) - Proactive and reactive, pitching and thought leadership, traditional and new media, social media and some work with influencers.
- External communications and content development (press releases, key messaging, interview/event talking points, FAQs, etc.).
- Management of budget and resources for PR activities, campaigns, and programs.
- Coordination with and management of external resources, such as PR agency, and/or freelancers.
- Coordination with media and company executives at Sage customer and partner events
- Executive/spokesperson coaching and media training, message development, media interview prep and staffing of media interviews virtually and in person.
- PR program planning and devising an effective PR strategy at the business unit/segment level, that contributes to overall Canada and North America Marketing objectives

Role Requirements
- Bachelor’s degree in Communications or Marketing required, PR experience preferred
- 10+ years of relevant Communications and Business experience, tech industry experience preferred
- PR experience in a Communications agency or in-house PR team required
- Experience working with and supporting senior executives in a corporate communications capacity
- Solid media relationships, with the media placements to prove it
- Track record of flawlessly executing PR campaigns across media and social channels
- Excellent written and oral communication skills, proficient in AP style
- Demonstrated ability to manage multiple projects, deadlines and competing priorities in a fast-paced environment

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