Svp, Media Strategy

About Klick Health

Klick Health is the world's largest independent, full-service marketing and commercialization agency for life sciences. We partner with pharmaceutical, biotech, and healthcare companies to develop transformative marketing strategies that drive meaningful engagement with both healthcare professionals (HCPs) and patients. At Klick, we foster a culture of innovation, collaboration, and strategic excellence, ensuring that we remain at the forefront of media and technology in the healthcare space.

Position Overview

We are seeking a **Senior Vice President, Media** to lead one of our media strategy and planning teams, overseeing integrated media solutions for our healthcare clients. This role requires deep expertise in the **pharmaceutical marketing landscape**, including regulatory considerations, privacy compliance, and the complexities of **both direct-to-consumer (DTC) and healthcare professional (HCP) media planning and activation**. As a senior leader, you will be responsible for shaping and driving strategic media approaches, leveraging data-driven insights, and ensuring seamless execution across all media channels. You will also be an integral partner in **business growth, thought leadership, and cross-functional collaboration** across Klick Health.

**Key Responsibilities**:
- Develop and execute innovative, data-driven **media strategies tailored for both HCP and DTC audiences**, ensuring alignment with client objectives, market trends, and industry best practices.
- Oversee **media planning, activation, and optimization** across digital, programmatic, social, search, traditional, and emerging media channels.
- Guide **omnichannel media integration**, ensuring seamless collaboration with creative, analytics, and technology teams.
- Ensure all media strategies comply with **pharmaceutical industry regulations**, including **HIPAA, NAI, and other data privacy laws affecting media targeting and measurement**.
- Stay ahead of **industry changes**, including privacy regulations (e.g., cookie deprecation, first-party data strategies, and evolving programmatic targeting) and emerging media technologies.
- Serve as a trusted **senior strategic advisor** for clients, providing **thought leadership in pharmaceutical media strategy, audience engagement, and channel selection**.
- Lead **new business efforts**, developing compelling media strategies and presenting to potential clients.
- Identify **growth opportunities** within existing accounts by optimizing media strategies and introducing innovative solutions.
- Work closely with account teams to **align media strategies with overall brand and marketing goals**.
- Understand **media attribution models, measurement frameworks, and KPIs** to assess campaign effectiveness and refine strategies accordingly.
- Maintain a working knowledge of **data management platforms (DMPs), customer data platforms (CDPs), and first-party data activation strategies**.
- Build, lead, and mentor a high-performing **media strategy and planning team**, fostering a culture of excellence, innovation, and collaboration.
- Drive professional development within the media organization, ensuring continuous learning and upskilling in **emerging media trends, adtech, and compliance considerations**.
- Encourage cross-functional collaboration with creative, medical, analytics, and development teams to deliver **integrated, insight-driven campaigns**.

**Key Qualifications**:
- ** 15+ years** of experience in **media strategy, planning, and activation**, with significant experience in **pharmaceutical, biotech, or healthcare marketing**.
- Expertise in **both DTC and HCP media planning**, including traditional and digital media, programmatic, social, search, endemic, and non-endemic placements.
- Strong understanding of **pharmaceutical industry regulations**, including **HIPAA, patient privacy, data compliance, and the evolving regulatory landscape impacting media targeting and analytics**.
- Proven experience navigating the **media implications of privacy changes**, including cookie deprecation, first-party data strategies, and consent-based targeting.
- Familiarity with **pharmaceutical audience data providers (e.g., Crossix, Swoop, IQVIA, Medscape, Doximity, etc.)** and how to leverage them in media planning.
- Demonstrated ability to **lead and develop high-performing teams**, fostering a culture of continuous learning and innovation.
- Strong **client-facing skills**, with experience advising **brand teams, legal/regulatory partners, and senior executives** on media strategy.
- Experience driving **business growth**, leading media strategy in **new business pitches, RFPs, and organic client expansion opportunities**.
- A passion for **innovation**, staying ahead of emerging trends in **AI-driven media, adtech, and personalized media engagement**.
- Strong understanding of **media analytics, measurement frameworks, and attribution modeling**, ensuring data-driven decisi