Marketing and Commercial Officer

2 weeks ago

Vancouver, Canada Verto Full time

**About Verto**

We are a financial technology company, providing innovative lending solutions to clients. Our mission is to streamline the lending process while delivering exceptional customer support.

We offer:

- Opportunities for career growth and professional development
- A collaborative, fast-paced work environment in the financial technology space
- Exposure to other businesses and an entrepreneurial environment

**Summary**

We’re looking for a Marketing and Commercial Officer to initiate and maintain marketing campaigns in the buy now, pay later (BNPL) financial market, with a focus on dentist practitioners.

Your responsibilities will include, but will not be limited to:

- Securing meetings with high-potential BNPL merchant partners in the healthcare/dental sector
- Assigning associates to visit dental clinics, collect insights, and build personal relationships with front-office staff and dentists.
- Incorporating photo documentation of in-clinic materials and observing pain points that can shape marketing and sales strategies.
- Maintaining relationships with “referral champions” and merchant partners, ensuring their continued engagement with Verto
- Running brand awareness campaigns by engaging in dental conferences and forums, pursuing features in dental journals and blogs, and sponsoring webinars on financial strategies for dental offices
- Streamlining Verto’s web presence with cohesive branding, and a unified landing page with Verto’s simplified offering
- Managing Verto’s paid advertising campaigns on social media and Google

**Required Skills, Knowledge or Experience**
- A bachelor’s degree in marketing, business management, finance, information technology, or a related field
- Three to five (3-5) years of B2B marketing and account management experience in healthcare or finance
- Experience in copywriting and content creation
- Experience using design tools (Adobe Illustrator, Photoshop, etc.)
- A great track record of running targeted campaigns
- Proficiency in CRM management (HubSpot, Salesforce a plus).
- Proficiency in omnichannel engagement automations (Braze a plus)
- Proficiency in LinkedIn, Google, Facebook paid advertisement campaigns
- Exposure to referral marketing and relationship-driven strategies is a plus

**Salary & Benefits**
- $100,000 - $120,000 per year
- Bonus linked to personal performance
- Extended health benefits

**Position Type**
- Type: Permanent, Full-Time, Hybrid (In Office)
- Time Commitment: 40 hours per week, with occasional overtime required
- Work Location: Vancouver, BC
- Start Date: Immediate

Pay: $100,000.00-$120,000.00 per year

**Benefits**:

- Extended health care

Work Location: In person

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