Chief Commercial Officer – Northland Hotel Group
1 week ago
Northland Properties, owner and operator of the Sandman, Sandman Signature, and Sutton Place hotel brands, is hiring a Chief Commercial Officer to lead the next chapter of commercial growth and brand evolution. This executive will unify Sales, Marketing, Distribution, Revenue Management, Digital, and Loyalty into one integrated commercial function aligned to Northland’s long-term ownership and operating model. Our fully integrated approach - where we build, own, and operate almost every asset -creates an entrepreneurial, people-first culture where leaders are empowered to innovate, collaborate, and elevate performance across the portfolio. What You Will Lead Enterprise commercial strategy across all hotel brands Integration of Sales, Marketing, Distribution, Revenue Management, Digital, and Loyalty Strengthening of direct channels, market share, and overall revenue performance Development and execution of demand-generation strategies across B2B and B2C segments Industry engagement with tourism bodies, corporate buyers, TMCs, OTAs, consortia, and key partners Customer-focused commercial strategies that reflect evolving traveler and buyer needs Commercial activation at the property level in partnership with Operations and Finance A high-performing commercial leadership team and a culture of collaboration, accountability, and cross-functional alignment Key Responsibilities Build and lead a unified commercial strategy that supports growth across the full portfolio Lead the Sales, Marketing, Distribution, Revenue Management, and Loyalty team under one coordinated structure Improve channel mix, pricing, segmentation, and demand generation across all revenue streams Strengthen brand positioning, loyalty engagement, and direct channel performance Establish strong partnerships with industry organizations, tourism bodies, and B2B buyers Oversee commercial analytics, forecasting, reporting, and performance scorecards Translate commercial strategy into consistent, property-level execution Mentor and develop commercial leaders and emerging talent across the organization Who You Are A strategic and modern commercial executive with broad commercial expertise A credible industry presence who builds strong partnerships across the travel ecosystem A collaborative and inclusive leader who brings teams together around shared priorities A customer-first, data-informed thinker with strong operational empathy A people-focused leader who thrives in entrepreneurial, long-term–minded cultures Required Qualifications Senior commercial leadership experience in hospitality or a multi-brand travel/consumer-facing organization Demonstrated success leading integrated teams across Sales, Marketing, Distribution, Revenue Management, Digital, and Loyalty Proven track record improving RevPAR index, channel profitability, direct business, and overall revenue performance Deep understanding of segmentation, pricing, distribution strategy, digital engagement, and modern commercial planning Established credibility with corporate travel buyers, TMCs, OTAs, tourism partners, and industry associations Strong financial literacy with the ability to connect commercial strategies to EBITDA impact Experience collaborating closely with Operations and Finance to drive property-level execution Bachelor’s degree required; MBA preferred #J-18808-Ljbffr
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Vancouver, Canada Hospitality Sales & Marketing Association International Full timeNorthland Properties, owner and operator of the Sandman, Sandman Signature, and Sutton Place hotel brands, is hiring a Chief Commercial Officer to lead the next chapter of commercial growth and brand evolution. This executive will unify Sales, Marketing, Distribution, Revenue Management, Digital, and Loyalty into one integrated commercial function aligned to...
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Vancouver, Canada Hospitality Sales & Marketing Association International Full timeNorthland Properties, owner and operator of the Sandman, Sandman Signature, and Sutton Place hotel brands, is hiring a Chief Commercial Officer to lead the next chapter of commercial growth and brand evolution. This executive will unify Sales, Marketing, Distribution, Revenue Management, Digital, and Loyalty into one integrated commercial function aligned to...
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Vancouver, Canada Hospitality Sales & Marketing Association International Full timeNorthland Properties, owner and operator of the Sandman, Sandman Signature, and Sutton Place hotel brands, is hiring a Chief Commercial Officer to lead the next chapter of commercial growth and brand evolution. This executive will unify Sales, Marketing, Distribution, Revenue Management, Digital, and Loyalty into one integrated commercial function aligned to...
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