Marketing Operations Specialist

5 days ago

Scarborough, Canada T-Jack Corporation Full time

**Job Summary**

We are seeking a **creative and data-driven Marketing Operations Specialist** to manage daily online marketing activities for our **dry cleaning and laundry business**. You will be responsible for **social media content creation, ad campaigns, engagement growth, and local promotions** across **TikTok, Facebook, Instagram, YouTube, and local platforms**.

**Key Responsibilities**

**Social Media Management**
- Create, schedule, and publish **daily content** (videos, reels, posts, stories) for **TikTok, Instagram, Facebook, YouTube, and local platforms**.
- Engage with followers, respond to comments/DMs, and build an **active online community**.
- Run **paid ads (Meta Ads, TikTok Ads, Google Ads)** and optimize for conversions (website visits, bookings).

**Content Creation & Branding**
- Develop **short-form videos (TikTok/Reels)** showcasing laundry tips, behind-the-scenes, promotions, and customer testimonials.
- Design simple graphics (Canva) and write engaging captions.
- Collaborate with influencers/local bloggers for partnerships.

**Local Marketing & Promotions**
- Run **geo-targeted ads** to attract nearby customers.
- Manage **Google My Business, Yelp, and local directories** for SEO.
- Plan **seasonal promotions** (e.g., “Winter Coat Special,” “Express Delivery Discount”).

**Analytics & Reporting**
- Track KPIs (engagement rate, follower growth, ad ROI).
- Adjust strategies based on performance data.

**Qualifications & Skills**

✔ **1-3 years** of social media marketing experience (preferably in **local services, e-commerce, or retail**).

✔ Strong skills in **TikTok/Reels content creation, Meta Ads, and basic graphic design (Canva/CapCut)**.

✔ Self-motivated, creative, and able to work independently.

**Salary Range (CAD) - Competitive & Attractive**

**$45,000 - $65,000/year** (Full-time, based on experience)

**$20 - $30/hour** (Part-time/Freelance)

**Why Join Us?**
- Opportunity to grow a **local business’s digital presence**.
- Flexible work arrangements (remote/hybrid options).
- Performance bonuses for hitting KPIs.

**How to Apply**
- **Resume**:

- **Portfolio** (social media accounts managed, sample posts/videos)
- **Short cover letter** explaining why you’re a great fit
- **Entry-level (0-2 yrs)**: $45K-$55K
- **Experienced (2-5 yrs)**: $55K-$65K
- **Freelancers/Part-time**: $20-$30/hr (common for social media managers)

**Job Types**: Full-time, Part-time

Pay: $45,000.00-$65,587.38 per year

Expected hours: 40 per week

Additional pay:

- Bonus pay
- Commission pay

**Benefits**:

- On-site parking

Flexible language requirement:

- French not required

Work Location: In person

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