Marketing Analyst

22 hours ago

Aurora, Canada Bulk Barn Full time

ABOUT THE ROLE
The Marketing Analyst will provide data driven recommendations to assist in the continuous improvement of marketing promotions through the various platforms used by the Marketing department. Through strong analytical support, innovative recommendations and insights, the Marketing Analyst will have a direct impact on maximizing store sales through marketing initiatives.

**Responsibilities**:

- Analyze implemented marketing measures and submit recommendations to leadership.
- Collect and analyze data (demographics, preferences, needs, and habits to identify potential markets and factors affecting strategic marketing) and submit recommendations to leadership.
- Conduct analysis to identify trends and gain insight on current areas of success and current areas that require improvement.
- Measure the effectiveness of marketing, advertising, and communications programs and strategies.
- Provide consistent return of investment (ROI) reporting and metrics against clearly defined advertising campaign goals.
- Work closely with other business units/departments in order to better analyze the implementation process of marketing strategies.
- Act as key contributor to the Marketing Department by analyzing promotional data and make recommendations on how to increase sales, traffic and gross profit.
- Perform thorough report testing on assigned business projects.
- Responsible for weekly sales analysis reports (coupon redemption summary, flyer and instore specials).
- Responsible for the analysis of all Marketing activity and following completion report to next level management on project/program performance as well as provide recommendations on analysis findings.
- Any other ad hoc duties, as required.

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