Brand Specialist

1 week ago

Vancouver, Canada Lululemon Full time

who we are
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

about this team
The Global Brand Management team develops and executes lululemon business, brand and category priorities in global brand storytelling and experience initiatives to deliver against the lululemon’s purpose and the long-range business and brand goals. The Global Brand Specialist reports to and supports the role of Senior Manager, Global Brand Management, who is responsible for developing and delivering into the brand and business objectives for a portfolio of lululemon growth categories/pillars.

**a day in the life**: what you’ll do
The Global Brand Specialist supports the larger Global Brand Strategy & Management team’s development of brand communications plans and the execution of global brand initiatives.
- Support the Global Brand Management team with execution of large-scale global marketing initiatives/campaigns to help ensure we achieve the overall objectives and channel KPIs
- Partner with Global Brand Managers to keep stakeholders, regional marketing leads and cross-functional groups enrolled in campaign/initiative plans, and help ensure their strategic goals are considered within the overall global plan
- Lead individual brand tactics and workstreams that bring to life greater initiatives as well as support with ad-hoc needs that improve the global brand marketing ways of working
- Lead the coordination of campaign deliverables, from campaign pre-production planning to final delivery
- Help surface consumer, business and cultural insights for creative briefs and positioning strategies

qualifications
- Post-secondary degree in business, marketing or related field
- 2+ years of relevant brand/marketing experience; work with purpose driven and/or notable global retail brands is an asset
- Excellent interpersonal and highly developed communication skills (verbal and written)
- Able to work effectively and reliably in a fast-paced environment
- Passion and interest for building brands, consumer behaviour/insights and effective ways of working

must haves
- Acknowledge the presence of choice in every moment and take personal responsibility for your life.
- Possess an entrepreneurial spirit and continuously innovate to achieve great results.
- Communicate with honesty and kindness and create the space for others to do the same.
- Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
- Foster connection by putting people first and building trusting relationships.
- Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously.

LI-Hybrid #LI-ZP

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