Current jobs related to Digital Campaign Manager - Waterloo - The Descartes

  • Digital Marketing Manager-abm

    1 week ago

    Waterloo, Canada opentext Full time

    **OPENTEXT - THE INFORMATION COMPANY** As the Information Company, our mission at OpenText is to create software solutions and deliver services that redefine the future of digital. Be part of a winning team that leads the way in Enterprise Information Management. **THE OPPORTUNITY**: As a Digital Marketing Manager, you will be joining a dynamic and agile...

  • Segment Campaign Manager

    2 days ago

    Waterloo, Ontario, Canada Geotab Full time

    Who we are: Geotab is a global leader in IoT and connected transportation and certified "Great Place to Work." We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities.   Geotab is advancing security, connecting commercial vehicles to the...

  • Campaign Marketing Manager

    1 week ago

    Waterloo, Canada RideCo Full time

    This is an opportunity in the exciting and fast-growing transportation technology industry, with a B2B software company that has been growing sales at 100%+ annually over the past several years. Public transit is being transformed from a system of static, scheduled fixed-routes, to a dynamic on-demand network, and you’ll be one of the pioneers shaping this...

  • Manager, Brand Strategy and Campaign Management

    1 week ago

    Waterloo, Canada Sun Life Full time

    You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll...

  • Marketing Automation Campaign Specialist

    1 week ago

    Waterloo, Canada Sun Life Financial Full time

    You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll...

  • Digital Marketing Manager

    1 week ago

    Waterloo, Canada Perimeter Institute for Theoretical Physics Full time

    Perimeter Institute for Theoretical Physics is searching for a **Digital Marketing Manager** whose knowledge of the digital media landscape will help the Institute share the power and importance of fundamental science. Perimeter is the world’s first custom-built centre for theoretical physics research, training, and outreach. Perimeter fulfils its founding...

  • Manager, Insights and Digital Sales

    1 week ago

    Waterloo, Canada University of Waterloo Full time

    Overview: The Manager, Insights and Digital Sales plays a critical leadership role in WatSPEED’s Marketing and Digital Sales team, overseeing market research and developing digital sales strategies to shape critical business decisions. As the lead for WatSPEED’s market research, the Manager is responsible for directing all market research activities,...

  • Digital Marketer

    3 days ago

    Waterloo, Canada Subtly You - Anti-Aging Specialists Full time

    At Subtly You, we're more than just a medical spa; we're pioneers in the art of anti-aging. Specializing in a comprehensive array of skincare solutions, we aim to empower our clients by enhancing their natural beauty and promoting wellness. From Botox and fillers to advanced laser treatments and chemical peels, we provide personalized care designed to make...

  • Digital Community and Media Specialist

    1 week ago

    Waterloo, Canada University of Waterloo Full time

    Overview: **Term: 1 year** The Digital Community and Media Specialist will report to the Manager, Strategic Digital Experience and be responsible for the day-to-day management and coordination of the Co-operative and Experiential Education social media accounts and paid digital advertising for business development. They will help create and distribute...

  • Campaign Marketing Manager

    6 days ago

    Waterloo, Canada GHD Full time

    **Help us build the future and we’ll help you build a rewarding and purposeful career.** Our global network is made up of architects, designers, planners, engineers, and environmental scientists all working towards the same goal. Join a team that brings inspirational architecture, landscapes, townscapes and places to our world, and we’ll provide you...

Digital Campaign Manager

2 weeks ago

Waterloo, Canada The Descartes Full time

**Descartes Unites the People and Technology that Move the World**
The need for efficient, secure, and agile supply chains and logistics operations has become ever more critical and complex. By combining innovative technology, powerful trade intelligence and the reach of our network, Descartes helps get goods, information, transportation assets, and people where they’re needed, when they’re needed.

**We’re growing fast and invite you to join our amazing team.**

We need a passionate digital marketer ready to take the next step in their career to join our Transportation Management team as a Field Marketing Specialist. You will execute integrated marketing campaigns to drive engagement and demand generation.

**What's in it for you?**

**Immediate and ongoing professional advancement.** At Descartes, we value the contributions that each employee makes towards achieving our corporate goals. We strive to ensure that each team member has the tools and support they need to make valuable contributions. You will have the chance to work with and learn from marketing thought leaders. As the business expands, you will have the opportunity to grow into a manager with increased campaign ownership or move into Sales or Customer Success if your interest lies there.

**What you will focus on**:
**Integrated marketing campaigns.** You will design demand-generation initiatives leveraging sourced or newly developed content. You will collaborate with the sales team on campaign details, follow-up and outcomes, including financial impact.

**Manage marketing data and segmentation.** You will identify target markets, research business intelligence, and build contact lists. You will analyze key campaign metrics to gauge success and define best practices.

**Drive lead generation.** You will create and manage end-to-end demand generation, drip, and nurture campaigns to improve market visibility. You will build and collaborate on content to support overall marketing operations, including collateral, blog posts, webinars, and events. You will leverage ABM/ABO tactics where applicable.

**Leverage technology and analytics**. You will set, measure, meet, and adjust KPIs based on campaign performance to ensure lead generation, conversion, attraction, and engagement. You will track analytics, including click-rate, open-rate, cost-per-lead, determining the cost-effectiveness and ROI of a campaign, and reporting up to leadership. You will work closely with Sales and Client Success to establish closed-loop analytics to understand how our inbound marketing activity converts new clients and continually refine our process to convert leads.

**Build relationships. **You will work closely with Sales on campaign details, plan tactics, ensure effective implementation, and understand performance results.

**Analyze performance. **You will report on and manage campaign performance to gauge success and define best practices.

**What you bring**:
**The education and hands-on experience. **You have a diploma or degree in a related field and 1-2 years of experience in marketing. Ideally, you have exposure to supply chain management, logistics operations, or technology.

**The analytical mindset and the creative spirit. **You can set and measure KPIs, derive insights and plan future actions based on the data. You have ideas, and you know how to bring them to life in a measurable, impactful way.

**The technical toolbox. Y**ou have exposure to marketing automation tools (ClickDimensions, Microsoft marketing tools, 6sense) and a CRM system. You are tech-savvy and can get up to speed on the systems we use, the products we build, and the business problems they solve, diving in deep to truly understand how to engage prospects and existing clients.

**The drive. **You are willing to do whatever it takes to get the job done, no matter how big or small. You can build collaborative relationships to partner on initiatives or work independently; either way, you are deadline-driven and detail-oriented. You thrive in a fast-paced environment, juggling several projects with a spirit of flexibility and a positive outlook.

**The flexibility. **We foster a remote work environment. You are willing to travel domestically and internationally on occasion when it is safe to do so again.

**Location**:This is a remote opportunity open to applicants authorized to work in Canada or the United States.

**Join Us**
As we scale, we’re looking for new doers, collaborators and innovators to join Descartes in uniting the people and technology that move the world as the Global Leader in Logistics and Supply Chain Technology. We’re entrepreneurial, hardworking, geeky-in-a-good way problem solvers. Guided by our values, we nurture a TEAM focused culture that invests in people and creates opportunities for advancement across a broad spectrum of career paths. We prioritize work-life balance and foster an environment with the space to take ownership, to be heard, and to carve a