Digital Marketer

3 days ago

Waterloo, Canada Subtly You - Anti-Aging Specialists Full time

At Subtly You, we're more than just a medical spa; we're pioneers in the art of anti-aging. Specializing in a comprehensive array of skincare solutions, we aim to empower our clients by enhancing their natural beauty and promoting wellness. From Botox and fillers to advanced laser treatments and chemical peels, we provide personalized care designed to make our clients feel confident and radiant, while maintaining their unique essence. Our team, led by Shawna, the founder and a seasoned cosmetic nurse injector, alongside an amazing energetic team of nurse injectors, fostering a vibrant and supportive environment where innovation meets comfort.

Key Responsibilities:

- **Campaign Planning and Execution**:

- Develop and implement comprehensive digital marketing strategies aligned with business goals.
- Create and manage paid advertising campaigns across platforms like Google Ads, social media ads, and display networks.
- Manage social media content calendars and engage with online communities.
- **SEO Optimization**:

- Conduct keyword research to identify relevant search terms.
- Optimize website content and structure to improve search engine ranking.
- Build backlinks to enhance website authority.
- **Content Creation**:

- Develop engaging blog posts, articles, and other digital content to attract and retain audience.
- Create visually appealing graphics and multimedia content for social media.
- Manage content calendar and ensure consistent content distribution.
- **Analytics and Reporting**:

- Monitor website traffic and key performance indicators (KPIs) using analytics tools.
- Analyze campaign performance and identify areas for improvement.
- Generate reports to present insights and recommendations to stakeholders.
- **Community Management**:

- Respond to customer inquiries and comments on social media platforms.
- Foster positive brand perception through online interactions.

**Required Skills**:

- **Analytical Skills**: Ability to interpret data and draw actionable insights from website analytics and campaign performance reports
- **Content Creation Skills**: Strong writing and editing abilities to produce engaging content
- **Graphic Design Skills**: Basic graphic design knowledge to create visually appealing content
- **Communication Skills**: Excellent written and verbal communication to collaborate with cross-functional teams and effectively present marketing strategies

**Summary**

Pay: $40,000.00-$70,000.00 per year

Additional pay:

- Bonus pay

Schedule:

- Monday to Friday

Work Location: In person

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