Marketing/treatment Coordinator

Are you passionate about creating exceptional patient experiences and helping people achieve their dream smiles? STO Orthodontists is seeking an enthusiastic individual, to join our thriving practice. Please note that this role will have some dual responsibilities in Treatment Coordinating as well.
What Sets Us Apart
At STO Orthodontists, we’re more than an orthodontic practice—we’re a community that values support, integrity, and continuous improvement. As part of Corus Orthodontists, a growing network of over 50 practices across North America, we offer:

- A Supportive Environment with Community Focus: Work in a positive, collaborative workplace where team members lift each other up. Build strong relationships with patients and the communities we proudly serve.
- Commitment to Excellence: Deliver quality care in every patient interaction and enjoy ongoing opportunities for growth, including $500 in annual learning assistance.
- Compensation & Perks That Count: Access a competitive total rewards package, including extended health coverage, a health spending account, and an employee assistance program. Complimentary orthodontic treatment for you and your immediate family.
- Work-Life Balance: Enjoy a 35-hour workweek

How You’ll Make an Impact
- Strategic Marketing Leadership: Develop and manage an annual marketing calendar and budget aligned with practice goals. Monitor campaign performance and adjust strategies to maximize growth and patient engagement.
- Brand Development & Messaging: Understand and evolve our unique value proposition to differentiate the practice in a competitive market. Ensure consistent, high-quality branding across all materials and platforms.
- Community & Referral Engagement: Build and maintain strong relationships with referring and non-referring professionals, local businesses, schools, and community organizations. Coordinate educational programs, appreciation gifts, and events to foster loyalty and referrals.
- Patient Rewards & Internal Marketing: Oversee the Patient Rewards program, train staff, and track effectiveness. Lead internal marketing efforts including newsletters, referral acknowledgments, and surprise appreciation initiatives.
- Social Media & Digital Presence: Create and manage a content calendar for social media platforms. Develop engaging campaigns and ensure regular, on-brand updates that reflect our practice’s personality and values. Proficient with AI
- Public Relations & Events: Chair the External Marketing Committee and lead all public relations efforts, including community events, lunch-and-learns, and office tours. Represent the practice with professionalism and enthusiasm.
- Cross-Functional Collaboration: Coordinate with doctors, treatment coordinators, and office staff to plan strategic lunches and meetings with referral offices, ensuring consistent outreach and relationship-building.
- Creative Content & Materials: Assist in the design and production of marketing materials that reflect our brand identity and support outreach efforts across digital and print channels.
- Create a Seamless New Patient Experience: Welcome new patients with professionalism and warmth—prepare welcome packets, gather health histories, coordinate x-rays and photos, and guide patients and parents through their first visit.
- Coordinate Treatment Planning/Lead conversation: Present treatment plans and financial options clearly and compassionately. Prepare exit packets, schedule appointments, complete contracts and informed consents, and ensure all documentation is accurate and up to date in the system

The Teammate We’re Looking For
- 2+ years of relevant marketing experience is preferable.
- Proficient in Canva or Photoshop, social media platforms, and video editing tools.
- Strong writing skills with a creative and technical edge.
- Skilled in Microsoft Office, especially Excel for budgeting and reporting.
- Experience with project management, data tracking, and campaign analysis.
- Passionate about social media trends and digital engagement.

CAD