Digital Advertising

**Digital Advertising & Analytics Specialist**

**Position**: Digital Advertising & Analytics Specialist
**Location**: Hybrid / Remote / With a preference to Ottawa, Ontario
**Salary**: $60,000 Base + Uncapped Performance-Based Bonus

**About Us**
- Leisure Days RV Group is Canada’s largest RV dealership network, proudly operating over 28 dealerships across Ontario, Nova Scotia, and New Brunswick, with ambitious plans for further expansion._
- Founded in 2003 with the opening of RV Canada in Ottawa, we have grown into a leading, sales-focused organization dedicated to driving results. Our scale and superior purchasing power enable us to provide customers with unmatched access to RV sales, rentals, parts, and services._
- As a dynamic and innovative company, we emphasize performance and continuous improvement. Join us in creating an exciting environment for motivated professionals to thrive._

We are seeking a driven **Digital Advertising & Analytics Specialist** who thrives in a results-oriented environment and is eager to maximize both campaign performance and earning potential.

**What We Offer**
- ** Competitive Compensation**: $60,000 base salary plus an **uncapped monthly bonus** tied directly to lead generation performance. Your success drives your earnings
- ** Growth Opportunity**: Be part of a fast-growing company with plans for expansion.
- ** Creative Freedom**: Test new methods, platforms, and A/B strategies with a dedicated content team to execute your vision.
- ** Dynamic Environment**: Work on cutting-edge ad campaigns for a rapidly expanding dealership group.

**Key Responsibilities**
- ** Campaign Management & Optimization**:

- Manage and optimize ad campaigns across Google Ads, Meta Ads, Bing Ads, and TikTok Ads.
- Develop innovative strategies to drive traffic, leads, and conversions.
- ** Tracking & Reporting**:

- Oversee tracking systems, ensuring accurate data with Google Tag Manager.
- Regularly analyze performance metrics, including spend, impressions, clicks, leads, and conversion rates.
- Deliver monthly performance reports and actionable insights.
- ** Budget Strategy**:

- Work within established budgets and provide input on reallocations to maximize ROI.
- ** Google Merchant Center**:

- Set up and manage Google Merchant Centers to support inventory-based advertising.
- ** Ad System Development**:

- Create and implement inventory-based ad systems to ensure the accurate promotion of available RVs and related products.
- ** Collaboration & Coordination**:

- Work closely with a content team to create high-performing ad visuals and videos.
- Ensure consistency across all platforms, including Google, Meta, Bing, and TikTok.

**What We're Looking For**
- Proven expertise in Google Ads, Meta Ads, Bing Ads, and TikTok Ads.
- Proficiency in Google Tag Manager and Google Merchant Center.
- Video editing skills are a valuable asset.
- Analytical mindset with the ability to translate data into actionable strategies.
- Experience developing inventory-based ad systems.
- Self-motivated and results-driven, with a strong work ethic.
- Ability to work independently while contributing to a team-focused environment.
- Strong organizational skills to manage multiple ad accounts effectively.
- Knowledge of the RV or automotive industry is a plus, but not required.

**Why Join Our Team?**

We value innovation, accountability, and excellence. If you're a results-driven marketer who thrives on performance and wants unlimited earning potential, this is the role for you. With our support, you'll have the tools and autonomy to excel while contributing to a high-growth, collaborative organization.
- All qualified individuals will receive consideration for employment without regard to race, color, age, sex, sexual orientation, gender identity, religion, national origin, disability, genetic information, or any other criteria protected by governing law._
- We would like to thank all applicants for applying; however, only those applicants selected for an interview will be contacted. Applications received will be maintained on file for a period of 6 months and may be referenced for future staffing requirements._