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Marketing Manager

2 weeks ago

Lethbridge, Canada Southland Trailers, Lethbridge Full time

At Southland Trailers we build it better, and we build it together We’re innovators who are obsessed with finding ways to improve everything around us from our products and processes to contributing to the communities that we live in.

We are seeking a **Marketing Manager** who has **leadership experience**is innovative and excited to take on this opportunity

**Required Skills & Experience**
- Bachelor's degree in marketing, communications, or a related field
- 3-5 years of experience in marketing
- **Experience leading teams**:

- Must have strong organizational and project management skills, as well as attention to detail
- Excellent written and verbal communication skills, as well as outstanding copywriting and proofreading skills
- Must be a self-starter and able to independently move projects forward, prioritize tasks, and meet deadlines
- Must have strong analytical skills to analyze metrics and create reports
- Must have a high level of creativity
- Occasional travel may be required

**Duties and Responsibilities**
- Craft strategies for all Marketing teams, including Digital, Advertising, Communications, and Creative
- Prepare and manage monthly, quarterly, and annual budgets for the Marketing department
- Set, monitor and report on team goals
- Design branding, positioning, and pricing strategies
- Analyze consumer behavior and determine customer personas
- Identify opportunities to reach new market segments and expand market share
- Craft quarterly and annual hiring plans
- Monitor competition (acquisitions, pricing changes and new products and features)
- Coordinate sales and marketing efforts to boost brand awareness
- Participate in the quarterly and annual planning of company objectives
- Create, proofread, and edit copy for various marketing channels, ensuring consistent voice
- Manage relationships with external vendors to ensure high-quality and timely execution of marketing programs, and to ensure competitiveness
- Conduct market research and identify trends

**Benefits**
- Competitive wage with regular reviews
- In-house cafeteria that serves fresh hot breakfast, lunch, and snacks daily
- Great incentive program
- Great training program
- Team Member gatherings such as, BBQ’s, golf tournaments, and much more
- Generous benefits package for you and your family
- Offer a “Lean Manufacturing” culture

Schedule:

- 8 hour shift
- Monday to Friday

Application question(s):

- Are you located in Lethbridge, AB?

**Education**:

- Bachelor's Degree (preferred)

**Experience**:

- Marketing: 3 years (required)

Work Location: In person