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Assistant Brand Manager

6 hours ago

Toronto, Canada Lindt Sales & Marketing Full time

Reporting to the Senior Brand Manager, the Assistant Brand Manager is responsible for the management and execution of the Christmas seasonal program and everyday Assorted Pralines portfolio. The Assistant Brand Manager assists in the identification of key issues, insights and opportunities based on analysis and makes strategic recommendations.

**Responsibilities**:

- Develop a deep understanding of the consumer and the demand spaces within the season to best strategize and recommend programs that deliver growth
- Deliver monthly business reports and analyze segment performance leveraging AC Nielsen and SAP sales data.
- Continuously analyze brand performance, strategies and tactics versus objectives and competitive activities
- Manage a set of sub-brands utilizing all elements of the marketing mix to fulfill approved strategies and tactics
- Manage the Christmas and Assorted Pralines product portfolios including new product introduction, SKU rationalization, mix strategies and profit optimization.
- Analyze viability and sales/profit potential for new products and drive internal process through cross-functional support to meet required deliverables in a timely manner.
- Lead the development of new packaging while briefing and managing agencies/vendors/stakeholders through the development process.
- Manage P&Ls and ensure corporate revenue and gross profit targets are met against all initiatives/segments.
- Champion brand initiatives and influence action against key strategies across the matrix organization, with continuous engagement with Lindt Chocolate Shops and wholesale customer accounts.
- Liaise with other departments, specifically Sales, Logistics and Finance, to ensure marketing programs are relevant, efficient, achievable, and valuable to the organization
- Work to ensure brand continuity and compliance with international directives and policies
- Manage budget, work within budget parameters and deliver projects on time
- Recommend marketing strategies and tactics in support of corporate objectives
- Participate in and contribute to the successful operations of Lindt Canada and the marketing team

**Qualifications**:

- University degree preferred
- Minimum 3 years cumulative, progressive experience. Experience within the field of CPG marketing is an asset
- Strong analytic skills including proficiency with AC Nielsen
- Proficiency in MS Office Word, Excel and PowerPoint
- Strong written and oral communication skill, including strong presentation skills
- Ability to manage multiple projects effectively with a strong sense of urgency
- Ability to function both independently and as a team member in a busy and dynamic environment
- Understanding of marketing fundamentals and standard resources

Lindt & Sprüngli is recognized as a leader in the market for premium quality chocolate, offering a large selection of products in more than 120 countries around the world. During more than 170 years of Lindt & Sprüngli's existence, it has become known as one of the most innovative and creative companies making premium chocolate, with 12 production sites in Europe and the USA, and distribution and sales companies on four continents.
Rewards Package
The standard hiring range for this role is $79-$98K CAD per annum with a 15% performance-based bonus. The final agreement upon salary may vary based on market location and factors such as job-related knowledge, skills and experience.
We offer a competitive rewards package for our employees as well as a growth-oriented work environment. This includes not only the opportunity to sample our premium chocolate products but the following:

- Health and Dental Plan
- Retirement Savings Plan
- Employee Assistance Program
- Corporate Gym Discount Rates
- Wellness Program
- Chocolate

Lindt is committed to providing accommodations for people with disabilities. Accommodations are available upon request. Please contact our Human Resources department for more information.
This position will involve the use of AI tools to help screen, assess, or select applicants. This posting is for an existing position.
CORPORATE #MARKETING #LI-LINDTCA #LI-Hybrid #LI-DT1