Assistant Brand Manager

**What We Offer**:
Irving Consumer Products is proud to offer a competitive salary and benefits package, including but not limited to:

- A flexible medical, dental, and vision plan
- Employee & family assistance programs
- RRSP matching program
- Health & wellness reimbursements
- Product purchase program
- Opportunities to take part in job related training and development
- Growth and progression opportunities within Irving Consumer Products and the larger network of the J.D. Irving group of companies
- Relocation costs (if applicable)
- Hybrid flexible work options (if applicable)

**Brand Building and Marketing**:

- Support Sr Brand Manager in development of Brand Plan and annual Marketing Plan
- Develop and execute 360 plans including go to market strategies, advertising and media plans. Own tactical executions with agency partners.
- Lead planning, execution and measurement of account specific Shopper Marketing programs aimed at growing categories as well as our Royale brand.
- Work closely with Sales, Category and Shopper Development to drive growth with retailers.
- Manage budgets effectively ensuring programs are delivering to objectives.
- Execute packaging development and product launch plans including, item/go-pif set ups, artwork tracking, GS1 set up
- Project manager for new products including launches and transitions.

**Agency & Cross functional Leadership and Collaboration**:

- Collaborate with external agency partners to drive brand strategy and associated tactics, including writing & presenting briefs, and associated ROI trackers for consumer, shopper programs and executions.
- Support sales team with brand news and strategies to for key account plans.
- Integration with shopper marketing programs and ecommerce / online executions.
- Project manager for new products including launches and transitions. Includes working with Supply Chain, Sales and Product Development to execute plans on time and in budget.

**Analytics and Insights**:

- Use Nielsen & POS to assist in understanding trends along with deep dives for opportunities and insights and report writing
- Leverage research insights to inform business issues/ opportunities.
- Understand retail, and competitive environment to support analytics and strategic business decisions and inform business issues/opportunities.
- Improve effectiveness by doing campaign post-mortems and ROI analyses.
- University degree
- Minimum 1-3 years of marketing experience, ideally in CPG with experience in brand and marketing strategy and execution
- Strong communication skills
- Action oriented and takes initiative, results driven.
- Proven success as project manager and able to manage multiple priorities in a fast-paced environment.
- Comfortable leading and collaborating as part of cross-functional project teams.
- Ability to navigate new and ambiguous situations with solution mind-set.
- Solid understanding of the Canadian retailers landscape. Experience with retailer media (i.e. LCL media, Walmart connect) is an asset.
- Experience working with agencies is an asset.
- Previous experience with Nielsen data analysis is an asset.

At **Irving Consumer Products**, we know the key to success is our people.

We are a leading manufacturer of premium quality tissue products - including national brands Royale® in Canada and Scotties® in the US - and private label. We also produce baby diapers under our Royale® brand as well as private label diapers and training pants for North American retailers.

We pride ourselves in our commitment to providing the best quality products and exceptional service to our consumers and customers.

Our parent company - J.D. Irving, Limited, is a responsible steward of the forests. Each year, its forest operations harvest less than 2 percent of the forest it manages, ensuring that the company grows more wood than it harvests. J.D. Irving has planted more than 1 billion trees since 1957, and the J.D. Irving Forest Supply Chain has been declared carbon neutral.

Founded in 1882, J.D. Irving, Limited (JDI) has operations in Canada and the United States and are a team of 20,000 dedicated employees. At J.D. Irving, Limited, you are part of a dynamic team of professionals who lead with integrity and are passionate about delivering results. With a culture that nurtures talent and creates an inclusive workplace, you can grow your career across our various operating divisions.