Brand Coordinator

1 week ago

Vancouver, Canada Waypoint Insurance Full time

Reporting to: Director, Brand

Location: Vancouver or Courtenay, BC

**POSITION OVERVIEW**:
The Brand Coordinator will support initiatives at Waypoint to increase online visibility, regional
presence, and uphold our long-standing reputation in our communities. The role will have the
opportunity to partner with a team of passionate brand and marketing professionals to collaborate and
develop creative strategies, helping us stand out with our client-first philosophy.

This is a hybrid role with the flexibility to work in-office or in-branch based on the needs of the role
Vancouver or Courtenay. Occasionally evenings and weekends to support campaigns and events is
required.

**RESPONSIBILITIES**:
**Digital Presence & Brand Management**:

- Contribute to the development and execution of organic social media strategies and content
across all digital platforms.
- Respond to Google reviews, aligning with the company’s client-first philosophy, and escalating
feedback and comments to the appropriate managers when necessary.
- Monitor engagement metrics and actively implement tactics to grow the company’s digital
community.
- Collect and analyze metrics on digital performance, providing reports to assess trends, measure
impact, and evaluate the return of investments of different strategies.
- Assist with market research to identify emerging trends and opportunities for strategic brand
development.

**Campaign & Marketing Support**:

- Assist in the planning and delivery of external marketing campaigns across all lines of insurance
(Auto, Personal Lines, Commercial Lines).
such as PowerPoint and InDesign.
- Ensure branch consistency across all marketing touchpoints and materials.
- Ensure that all internal teams and external partners adhere to established brand guidelines.

**Templates & Communication Tools**:

- Organize and maintain headshot files and workflows, with a focus on automation and efficiency.
- Identify process gaps and areas for improvement and proactively recommend solutions.

Additional duties and responsibilities may be added during the course of employment.

**REQUIREMENTS**:

- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Minimum of 3 years in a similar role.
- Must be able to work occasional weekends and evenings to support events.
- Familiar with design and presentation tools such as Adobe InDesign, Microsoft Office Suite, and
more.
- Strong written and verbal communication skills, with the ability to produce clear, compelling
content.
- Excellent organizational skills with the ability to manage multiple projects and meet deadlines.
- A creative mindset with an eye for aesthetics and consistency.
- Is independent, self-motivated, and proactive, but also able to work in a collaborative team.
- Eagerness to learn about the business/industry and grow from within.
- Waypoint is actively committed to supporting diversity, equity, and inclusion. We serve and recognize and_
- respect human differences and similarities. We value the diversity of people and actively encourage women,_
- indigenous peoples, members of visible minorities, people with disabilities, and lesbian, gay, bisexual, transgender,_
- and queer (LGBTQ2+) persons to apply._

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