Paid Media Manager

**About CFI**

Corporate Finance Institute® (CFI) is the leading, accredited provider of online learning for finance professionals and productivity tools.

Since 2016, we have helped over one million learners and organizations worldwide access hands-on, expert-led training and tools to develop best-in-class finance skills for the real world.

With customers in 170+ countries, CFI is a high-growth, fun, energetic company to work for with 80+ full-time employees. We strive to foster a work environment where employees can express a high degree of creativity and collaboration, and are empowered and motivated to succeed.

We are an _Inspiring Workplace of the Year_ award winner and have been named one of _Canada's Most Admired Corporate Cultures_ for 2021.

**Role Overview**:
Reporting to the Director of Demand Generation, the **Paid Media Manager** (Performance Marketer) plays a crucial role in areas of customer acquisition, paid media management, and digital advertising strategy across both B2C and B2B areas of our business. This role is responsible for developing and executing paid media campaigns across various online platforms, including Google Ads, LinkedIn Ads, and Facebook Ads, that support our overall revenue and pipeline goals.

The Paid Media Manager will collaborate with a team of marketers and cross-functionally to drive growth for CFI.

**What To Expect**:

- Develop, plan, and execute tactics across paid user acquisition channels including SEM, paid social, display, and retargeting.
- Monitor and optimize ongoing performance factors such as keywords, audiences, placements, locations, and messaging to improve results.
- Utilize data-driven analysis to continuously seek opportunities to improve ROAS and lower CAC.
- Partner with our Graphic Designer to continuously improve our creatives and implement a creative testing strategy.
- Partner with our Web Designer to create effective post-click landing pages.
- Work closely with our Manager of Marketing Operations and Analytics and data team to accurately measure the impact of paid media ($ value generated and the contributed percentage of the overall business revenue targets).
- Recommend strategic optimization opportunities around digital media, new channels, placements, creatives, and messaging.
- Lead A/B tests for various channels, ad formats, creatives, and bid optimizations.
- Create and own monthly, quarterly, and ad hoc reports for paid media channels, highlighting successes and recommendations for future improvements.
- Ensure campaigns adhere to industry best practices and privacy policies.
- Develop, track, and report on KPIs via OKRs.

**Who You Are**:

- You have 5+ years of marketing experience with 3+ years of experience in paid media or demand generation roles.
- You have deep knowledge and hands-on experience with major ad platforms, especially Google Ads, LinkedIn Ads, and Facebook Ads.
- You like getting your hands dirty with hands-on implementation, management, measurement, and optimization of paid media campaigns with B2B and B2C products.
- You have a successful track record of planning and launching paid media campaigns and the ability to identify and implement scalable process improvements.
- You can effectively communicate cross-functionally across all levels of management, and work on multiple projects simultaneously in a fast-paced, dynamic environment.
- You are extremely data-driven and committed to experimenting toward measurable results. You have experience leveraging a wide variety of tools for growth, including Google Analytics, Google Data Studio, and Tableau.
- You have strong copywriting skills and an eye for high-performing creatives.
- You will bring plenty of ideas We want this role to challenge, innovate and drive growth.

**It could be an even better fit if you have**:

- Agency experience and working across a wide range of clients and industries
- Previous experience with eLearning and/or CMS companies

**Why CFI?**

To all CFI’s full time employees we offer:

- Competitive compensation packages
- RRSP/401K employer matching
- Excellent coverage for medical, vision and dental
- 4 weeks / 20 days of paid vacation
- Sick days
- Birthday Off
- Flexible Holidays
- Paid Parental Leave
- Annual Active Lifestyle Allowance - stay fit and healthy
- Annual Learning Allowance - never stop learning
- Access to the full CFI library
- Team activities and social events, both virtually and in person
- A dynamic environment with multiple ongoing projects that will allow you to make an impact with your work. We value everyone's contribution and give team members an equal opportunity to contribute daily to our goals
- Remote
- first culture with flexible hours and working arrangements. We believe in talent anywhere.
- CFI endeavors to make the recruitment and hiring processes as accessible and barrier-free as possible._
- If you require accommodations at any point during the hiring process, please contact People Operation