Specialist, Influencer Marketing

All referred applicants must first be submitted through Workday by a current Loblaw Colleague._

Come make your difference in communities across Canada, where authenticity, trust and making connections is valued - as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®.

At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.

Throughout Loblaw history, our growth has been fueled by innovation and a passion for customers that drives us to understand and meet customer needs better than any competitor.

Today, we’re looking for an individual to be part of our newly created Social Media Centre of Excellence (COE), to bring that innovation and passion to digital channels. We're looking for someone who lives and breathes social media, and who is ready to engage with and grow our brands' online communities.

This is a pivotal role in our overall success at Loblaw because without meaningful real time content our customers have less visibility to our wonderful products that we bring to our shelves each day. Based in our Brampton office, we are fast-paced and a collaborative team working to better grocery, beauty, pharmacy, and loyalty. To achieve these goals, we are looking for talented and passionate individuals who want to collaborate and solve challenging problems and make a significant and lasting impact on Canadians.

**Planning and Execution**:

- Develop and execute influencer marketing and communication strategies for the Loblaw enterprise
- Cultivate relationships with key industry influencers
- Generate and execute innovative ideas and tactics for influencer campaigns
- Curate and maintain a list of core influencer partners, including identifying new partnership opportunities
- Collaborate seamlessly with cross-functional teams and agency partners to develop effective campaign strategies
- Create high-quality influencer briefs for brand teams and agencies, actively engaging with the team to execute creative and successful influencer collaborations
- Conduct in-depth research on industry influencers, competitors, and target audiences to optimize campaign performance

**Cross-functional Collaboration**:

- Efficiently manage influencer participation in large-scale PR events
- Act as a liaison between brand teams and external PR agencies, ensuring prompt and professional handling of requests
- Collaborate closely with the Corporate Communications, PR, and Social team on purpose-led and CSR initiatives within the realm of social media
- Generate social reports to provide results and insights to the broader enterprise teams

**Campaign Metrics & Tracking**:

- Lead monitoring and generation of influencer campaign reports
- Contribute to research, analysis, and reporting to optimize campaign strategies
- Showcase expertise in formulating influencer recommendations, content direction, content scheduling, and ongoing tracking and reporting of results

**Innovation & Best Practices**:

- Actively participate in post-mortem discussions to extract key campaign findings
- Foster strong relationships with industry experts at events and influencers to build lasting partnerships

**Outcomes & KPIs**:

- Successfully manage day-to-day marketing activities, ensuring timeline management and plan execution
- Maintain accurate and up-to-date campaign tracking and reporting
- Ensure the successful execution of projects in alignment with campaign objectives

**Qualifications**:

- Bachelor's degree in PR or marketing
- A deep understanding of influencer marketing tactics and a proven track record of cultivating relationships with influencers
- Ideally, 1-3 years of experience in communication specialists and influencer marketing roles

**Competencies**:

- Exceptional written and verbal communication skills
- Detail-oriented with strong project management capabilities
- Proficiency in social media analytics and reporting
- Experience in influencer contract management and negotiations
- Ability to thrive in a fast-paced, dynamic environment and adapt to shifting priorities
- Demonstrated skills in building strong relationships and collaborative teamwork with both internal teams and external partners to drive measurable results
- Willingness to work a flexible schedule, including occasional weekends and holidays for posting and engagement, as needed

Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars - Environ