Sponsorship Program Coordinator

Full Time Employment Opportunity COMPETITION #MLL283/22-23

Reporting to the Manager, Community Support, the Sponsorship Program Coordinator is responsible for supporting the administration, coordination, and implementation of
Manitoba Liquor & Lotteries’ (MBLL) Sponsorship program, which includes sponsorship and corporate partnerships. The incumbent will take the lead on assigned files within their portfolio and ensure commitments on behalf of the organization are fulfilled, as well as ensuring benefits and recognition are realized.

**Duties**:

- Support the coordination of approved sponsorship and partnership sales initiatives, special events, event promotions, and related activities from concept to execution.
- Manage the planning, coordination, and implementation of approved sponsorships and corporate partnerships agreements, special events, event promotions, and related activities from concept to execution.
- Act as a public representative for MBLL at sponsored events.
- Provide a high level of professionalism and customer service to community members, internal and external stakeholders, and volunteers.
- Plan, organize, and coordinate all leveraging for sponsored events and/or promotions that support brand strategies for the corporation.
- Coordinate sponsorship activities, and liaise with internal departments to realize benefits/ opportunities/advertising
- Create, provide, and distribute extensive and detailed event information to all stakeholders
- Liaise with the Volunteer Coordinator to manage the activities of volunteers and participants, including schedules, responsibilities, and privileges associated with sponsored events.
- Liaise with various levels of stakeholders, including external organizations and groups.
- Prepare and lead event activation plans and coordinate activities/logistics for sponsorship events with other stakeholders.
- Work extensively with corporate partners, event organizing committees, and community volunteers for successful execution of sponsored events/programs.
- Participate in set up/tear down activities and transportation of materials and equipment as required.
- Provide feedback to management with respect to event activities and execution, and determine if sponsorship requires changes.
- Document event activity anomalies and progress comments in the sponsorship database, liaising with the Manager, Partnerships on issues potentially beyond scope.
- Update speaking notes and quotes when required.
- Responsible for maintaining accurate monthly ticket tracking spreadsheets for Management detailing the specific use of each ticket received under a sponsorship agreement.
- Manage the activation of sponsorship events and programs.
- Manage assigned leveraging budgets and support the area’s annual leveraging budget process.
- Manage the realization of all negotiated benefits and recognition for assigned sponsorship and corporate partnership files.
- Provide strategic recommendations on all event opportunities that will further business relations and meet corporate objectives to the Manager, Partnerships.
- Assess existing sponsorships/renewals for opportunities and develop opportunities for greater brand exposure. Provide recommendations/findings to Manager,

Partnerships.
- Participate in the development, valuation, and negotiation of sponsorship agreements in consultation with Management.
- In consultation with the Manager, Partnerships and Manager, Liquor Programming and Experience, negotiate sponsorship benefits within community festival program and liquor tasting program.
- Support the development and implementation of program procedures and databases.
- Provide sponsorship updates for corporate-wide communication channels.
- Other duties as assigned.

**Primary Qualifications**:

- A diploma/certificate in marketing, business, communications, or related discipline, or a combination of education and related experience.
- A minimum of two (2) years’ experience in corporate sponsorship activation, and/or community partnership programs and event planning.
- Exceptional communication/interpersonal skills and strong analytical and organizational skills.
- Intermediate skills in Microsoft Office (Word, Excel, Power Point and Outlook).
- The ability to use and maintain databases, and familiarity with the use of graphics software.
- Have and maintain a valid Manitoba Class 5 Drivers License is preferred.
- Experience in event management, activation, or coordination.
- Experience in a supervisory/leadership capacity is considered is an asset.
- Experience working with a broad range of clients from community organizations, major businesses and volunteers is an asset.
- Liquor product knowledge and/or gaming industry experience is considered an asset.

**Secondary Qualifications**:

- Bilingual (French/English) language skills.
- **Testing may form part of the screening/selection process. Employment Equity will be a factor in the recruitment process. Circumstances may aris