Digital Marketing Specialist

1 week ago

Milton, Canada Leslie Emergency Vehicles Ltd Full time

Leslie & Associates is a progressive company in Milton, Ontario with over 25 years experience in the Public Safety Automotive Industry. We offer a competitive starting salary, employer paid health and dental benefits, and a multitude of engaging social events throughout the year.

**Key Responsibilities**:

- ** Social Media Management**:

- Develop and implement social media strategies to increase brand awareness and engagement.
- Create engaging content (including text, image, and video) optimized for each social media platform.
- Monitor social media channels for trends, feedback, and opportunities to engage with the audience.
- Analyze social media metrics and adjust strategies accordingly to drive optimal results.
- **Blog Posting**:

- Create and publish engaging blog content that aligns with the company's brand and marketing objectives.
- Conduct keyword research to optimize blog posts for search engines and attract organic traffic.
- Collaborate with internal stakeholders to generate ideas for blog topics and content.
- **Web Maintenance**:

- Ensure the company website is up-to-date with relevant content, visuals, and functionality.
- Collaborate with the web development team to implement website updates and improvements.
- Monitor website performance, including load times and user experience, and address any issues promptly.
- **Market Analysis**:

- Conduct market research and competitive analysis to identify trends, opportunities, and threats.
- Gather and analyze data on customer demographics, preferences, and buying behavior.
- Provide insights and recommendations to inform marketing strategies and tactics.

**Qualifications**:

- Bachelor's degree or College Diploma in Marketing, Communications, Business, or related field.
- Strong understanding of digital marketing principles and best practices.
- Excellent written and verbal communication skills.
- Ability to multitask and prioritize tasks in a fast-paced environment.
- Creative thinker with a keen eye for detail.
- Experience in trade show planning and market analysis is an asset
- Photography and Video editing is an asset
- Proficient in Microsoft 365 Applications

What we can offer you
- Starting salary 52,000.00
- Paid Health and Dental Benefits (after waiting period)
- Hybrid Work Environment
- Paid Sick Days

Please visit our website at leslieandassociates.ca

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