Events Management and CRM Lead

Vitalus Nutrition has grown from a small family-owned business to a trusted international supplier of specialty dairy ingredients for large-scale processors and brands. Our transparent, ethical and service-driven approach has helped us build long-standing relationships with customers throughout the world. Our purpose is to improve lives by unlocking the nutritional value of milk.

**Bringing Milk to Life**

We constantly look for ways to improve the work environment, provide a safe workplace, communicate company information, encourage employee collaboration, and provide ongoing training to assist employees in performing their current job and preparing for career opportunities. Our compensation and benefits package is very competitive.

We pride ourselves on creating a healthy, respectful, and safe work environment where managers and co-workers care about who you are and support you in learning this new role. As a company, our employee engagement is higher, this relates to our core values of **CARE, INTEGRITY and EXPERTISE**.

**POSITION OVERVIEW**:
The primary role of the Events Management and CRM Lead is to plan, design, coordinate and manage internal corporate events and external trade show events. This includes creating events/venue concepts, budgets, handling logistics, event marketing and evaluating effectiveness.

The Events Management and CRM Lead additionally is responsible for the online representation of the Vitalus brand messaging through social media and engagement with our customers online. This includes creating and promoting content and visuals aligned with our brand standards.
- **VALUES**: Integrity, Care & Expertise (ICE)
- **PURPOSE**: Improving Lives - By unlocking the Nutritional Value of Milk

**KEY RESPONSIBILITY AREAS**
- Organize and coordinate all trade shows.
- Assist sales team in planning and coordinating customer social events.
- Prepare and present pre-event and post-event reports via CRM.
- Work with internal stakeholders (Executive) designing, coordinating, and executing all Corporate Events - i.e., Town Halls, Business Updates.
- Generate monthly insights report.
- Establish, document and maintain all customer lead opportunities from trade shows and sales team in CRM.
- Develop an annual content strategy and execution plan for all digital platforms.
- Update and maintain the company website and blog on a regular basis.
- Manage all company Twitter & LinkedIn platforms.
- Ensure corporate brand and image are reflected in all internal and external communications associated with the website and social media platforms.

**COMPETENCIES (Knowledge, Skills, Ability)**
- Strong oral and written communication skills.
- Capability to work with internal departments, external partners, customers, and sales representatives in a manner that promotes positive relationships.
- Project management skills.
- Detail-oriented, ability to prioritize tasks, track projects and meet urgent deadlines.
- Ability to manage, prioritize and deliver/execute multiple tasks, projects, and assignments effectively under pressure and adhere to deadlines.
- Problem solver with solid analytical skills and the ability to troubleshoot as the need arises.
- Self-motivated with the ability to work independently with mínimal supervision.

**MINIMUM QUALIFICATIONS**
- Degree in Business Marketing or a relevant field with at least 3 years work experience in a similar role.
- A certificate in Event Planning would be an asset.
- Previous experience in the effective coordination of projects, annual business plans, and internal/external events.
- Superior time management skills, detail orientation, multitasking skills, and the ability to prioritize tasks with mínimal supervision.
- Demonstrates strong written and verbal skills to clearly communicate with all levels of the organization and external partners/customers.
- Proficient with social media tools and platforms: Hootsuite, Adobe InDesign, Adobe Photoshop, Facebook, Instagram, LinkedIn, and Twitter.
- Professional level proficiency in MS Office.
- The position will require occasional day travel and evening hours as needed in special circumstances.
- Working knowledge of other languages is an asset.

**Benefits**:

- Company events
- Dental care
- Disability insurance
- Employee assistance program
- Extended health care
- Life insurance
- On-site parking
- Paid time off
- Profit sharing
- Tuition reimbursement
- Vision care
- Wellness program

Schedule:

- Monday to Friday

Supplemental pay types:

- Bonus pay

Work Location: Hybrid remote in Abbotsford, BC