Media Planning Specialist

2 weeks ago

Toronto, Canada Klick Health Full time

**About Klick Health**

**Job Details**

We're looking for a Media Planning Specialist to join our team immediately. This role is right for you if you are passionate about what’s possible in digital media today and if you're always on the lookout for what might be possible tomorrow.

You'll bring at least 3+ years of media planning/execution experience to the table and ideally, you'll have done some of this work for the US market, even better if you've done it for pharma or health related products. You have the creativity and drive to reach for big ideas and the stamina to sweat the details and are master of the spreadsheet.

When you come in to meet with us, we would love to hear about your experience developing digital media plans that drive results and about your approach to working with media vendors & various other internal crafts (Social teams, programmatic teams, SEM teams). We'd like to find out about your media performance reporting and analysis acumen, and we'd also really like to find out about what you love and hate in the agency world and to see if we click.

**Key Responsibilities**:
- Media Strategy Development: Turn data into information to assist in the strategy development process.
- Determine recommended media channel mix for campaigns.
- Allocate budgets by media channel and monitor spending regularly.
- Optimize ad campaigns based on approved metrics/KPIs.
- Evaluate the success of media strategies and campaigns, providing insights and recommendations.
- Collaboration and Leadership: Build and nurture relationships with media vendors to promote our brand.
- Mentor and guide Media Planning Coordinators, ensuring opportunities for professional development.
- Collaborate with Ad Operations, Media Finance, Project Managers, Biddable, SEM, Analytics, and Client Services teams.
- Execution and Optimization: Lead budget management and reporting.
- Support reconciliation of discrepancies with vendor partners.
- Professional Growth and Innovation: Learn and follow best practices in media planning and execution.
- Show proficiency in all media tools and operational tools (e.g., Datorama, DCM, Genome, Microsoft Office/G-Suite).
- Set SMART goals for professional development.
- Support new business development initiatives.

**Key Qualifications**:
- 3+ years of media planning experience, with a strong emphasis on digital media
- Experience in the healthcare or pharmaceutical industry is an asset.
- Effectively manage time, energy, and resources.
- Draw relevant insights from data to optimize campaigns.
- Maintain focus and clear-headed thinking under pressure.
- Identify and execute new potential products/services.
- Communicate and collaborate effectively with colleagues and clients.
- Achieve compromise and agreement for improved outcomes.
- Investigate and analyze information to develop recommendations.
- Conceptualize and implement new processes to achieve objectives.
- Present ideas and information clearly and concisely.
- Guide processes and initiatives to achieve goals.
- Develop and deliver effective presentations.

LI-JP1 #LI-Hybrid
- Klick is consciously creating a culture where everyone can thrive and grow in their careers. We believe that our best work comes from our diverse backgrounds, perspectives, and skills. We strongly encourage members of historically underrepresented communities to apply, including Black people, Indigenous peoples, and other people of colour, people with disabilities, people from gender and sexually diverse communities and people with intersectional identities._

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