Lead Generation Specialist

2 weeks ago

Woodbridge, Canada Garage Living Full time

Garage Living is a pioneer and leader in the garage improvement category. We work with homeowners to transform their garages into a finished, clean, and bright space consistent with the rest of their home. Our 40+ franchise locations across North America offer turnkey solutions using the highest quality products and an unmatched level of customer service. Our rapidly growing franchise system has been built on an entrepreneurial spirit and passion for a new, in-demand, and exciting home improvement segment.

Our Vaughan-based head office is looking for a Lead Generation Specialist that will be responsible for driving sales opportunities for all Garage Living locations. As a Lead Generation Specialist, you will work with our partners to reach new customers, increase the number of conversions, monitor all accounts, report on findings, and make recommendations on improvements. The Lead Generation Specialist will oversee all PPC campaigns across a range of digital channels such as: Google, Microsoft, Facebook, and more as they are adopted.

**Key Responsibilities**:

- Monitor, optimize and report on all lead generation efforts
- Understand KPIs, review and provide feedback on paid marketing campaigns to the location owners and internal stakeholders
- Audit paid marketing campaigns and make strategic recommendations based on the performance of previous campaigns
- Launch new location’s paid marketing campaigns across different platforms
- Analytics reporting, daily, weekly, and monthly
- Own the strategic planning and everyday management of multiple PPC accounts across Google, Microsoft, and other social media platforms
- Monitoring campaigns across all PPC networks to identify trends, opportunities, and areas of concern
- Working effectively with the other members of the marketing team to maintain efficient running of all campaigns
- Stay current with updates and changes to search engine marketing, privacy, and new opportunities as they arise

**Required Skills and Qualifications**:

- Excellent communication skills, both verbal and written
- Ability to work closely with third party vendors
- A high level of professionalism
- Proactive
- CRM experience
- Results oriented
- 2 years of experience managing lead generation
- Experience working with marketing automation software such as HubSpot
- Experience running digital analytics and reports
- Cross-functional and collaborative across departments and interdepartmentally
- Intermediate proficiency with Microsoft Office, and able to learn new technologies quickly
- Highly disciplined, with excellent time management & organizational skill

Garage Living is an Equal Opportunity Employer. Applications are encouraged from all persons including persons with disabilities and all persons will be made aware that accommodations are available, if required. All aspects of employment will be governed based on individual experience, skills, ability, attitude, and potential, without bias or prejudice.

**Salary**: $50,000.00-$55,000.00 per year

Additional pay:

- Bonus pay

**Benefits**:

- Company events
- Dental care
- Disability insurance
- Employee assistance program
- Extended health care
- Life insurance
- On-site parking
- Paid time off
- Vision care

Flexible language requirement:

- French not required

Schedule:

- Monday to Friday

Ability to commute/relocate:

- Woodbridge, ON: reliably commute or plan to relocate before starting work (required)

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