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Digital Content Creator

2 weeks ago

Toronto, Canada Truong Ly Design Inc. Full time

_**NOTE**:_
- _**INTERN & FRESHERS ARE WELCOMED**_
- _**PLEASE PROVIDE SUMMARY OF YOUR PREVIOUS WORK IN PORTFOLIO/LINK FORMAT IN PDF FORMAT ALONG WITH THE RESUME**_

**Duties & Responsibilities**:

- Excellent communicating and narrating skills.
- Develop, implement, and manage social media strategies to increase brand visibility and drive engagement
- Create high-quality, engaging content for various social media platforms
- Analyze social media data to measure the success of campaigns and make data-driven decisions
- Stay up-to-date with the latest digital marketing trends and best practices
- Working in partnership with the business development team members and contribute to strategies to grow digital audience engagement.
- Perform testing, deployment, maintenance, and updating of company’s website.
- High level graphic design skills to create company’s digital marketing campaigns.
- Identify, schedule, plan, and execute campaigns for potential client’s social media engagement activities.
- Develop and maintain a content calendar to ensure consistent content production and on-time delivery
- Manage social media channels, from planning to execution, including content curation and engaging with followers
- Monitor and stay updated on cultural and social media trends to quickly seize creative opportunities
- Optimize content for search engines and social media platforms to increase visibility and reach
- Analyze performance metrics such as views, engagement, and conversion rates to shape future content strategies
- Conduct research on industry trends to target marketing efforts to a segmented customer base of architects & designers, contract office furniture dealers, contractors and end users in corporate office, government, education, healthcare and hospitality settings
- Conceptualize & script stories for our digital marketing content. Ability to multi-task, coordinate simultaneous projects, and move quickly from idea to implementation.
- Collaborate with the business development team members to research and develop innovative ideas for digital marketing and execute them effectively.
- Conceptualize unique themes for company’s social media platforms on monthly/weekly basis.
- Assist in managing and growing our social media presence by regularly posting and engaging with our audience.
- Maintain a consistent brand voice and visual style across all digital content which is aligned with the vision and mission of the company.
- Develop, write and edit content that both reflects our brand and is formatted for SEO, including promotional material, informational guides, social media posts, video scripts, and blog posts.
- Managing and updating company’s portfolio and marketing presentations.
- Manage content for our social media feeds, including Twitter, Facebook, Instagram, LinkedIn, TikTak and YouTube, while identifying trends to increase user engagement.
- Research emerging content marketing trends and present to company management as needed.
- Edit and refine miscellaneous content as needed.
- Ability to multitask, coordinate simultaneous projects, and move quickly from idea to implementation.
- Ready to learn the process of the entire organization, its products and services.
- Adapts to changes in the work environment; modifies approach or method to best fit the situation; manages frequent change, delays, or unexpected events in a positive and professional manner.

**Qualifications**:

- A diverse portfolio of digital content that showcases a range of graphic designing, UX/UI, writing, and basic tech-software skills.
- Eye for creative photography, visualization, and graphical representation.
- Expertise in using
for graphic design and video editing
- Knowledge of SEO, advertising, Google Analytics, and digital marketing strategies
- Experience with e-commerce platforms and managing online campaigns
- Proficiency in tools like Hootsuite for social media management
- Familiarity with Adobe Illustrator for creating visual content
- Strong research skills to identify target audiences and trends
- A proven track record of creating material that reflect brand philosophies, story, and contributes positively to inbound marketing strategies.
- Experience using digital content creation, management, and implementation of the same.
- Motivated and organized, with exceptional attention to detail.
- Awareness of current and shifting content marketing trends.
- A skilled multi-tasker, who can handle multiple deadlines and work within a changing environment.
- Excels in a team setting, yet comfortable working independently on tasks when required.
- Strong English communication skills, both verbal and written.

**Work Setup: Remote/Hybrid**

**Work Timing: 8 hours a day/40 hours a week/As driven per assigned project needs**

**Employment Type: Fulltime**

**Job Types**: Full-time, Fixed term contract, Internship / Co-op
Contract length: 6 months

Pay: $38,000.00-$45,000.00 per year

**Benefits**:

- Casual dress
- Company