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Regional Brand + Marketing Manager
2 weeks ago
About Earls Kitchen + Bar
- Some 40 years ago, Leroy “Bus” Earl Fuller and his son Stanley Earl Fuller had a simple idea: to create a laid-back burger and beer joint filled with warm, friendly people. The first Earls restaurant opened in Edmonton, Alberta in 1984, and it quickly took off — Earls has never looked back, opening locations across Canada and the US. Today, Earls has expanded to 69 locations (and counting) and we're looking forward to our continued growth across North America._
- While much has changed since Bus and Stan opened the first Earls restaurant all those years ago, many things are the same — Earls is still a family-owned business, run by great people who are passionate about serving our guests delicious, globally-inspired food and drinks through exceptional service and an inviting environment. Our people are at the heart of everything we do, and we’re driven to make their lives awesome through the Earls Experience. We’re talking about a culture that’s built on growth and development, and the declaration of living large, purposeful lives full of fun._
- #PeopleGrowHere_
This role is an incredible opportunity to showcase your marketing skills and make an impact with some of our strongest restaurants in the company. This coveted position will allow you to lead company-wide promotions from ideation to completion and see how they come to life in a variety of markets across both Canada and the US.
Being a Regional Marketing Manager at Earls will give you the opportunity to make an impact on a brand that is considered a thought-leader in our competitive set. We are always striving for innovative and compelling ways to communicate with our guests and positively impact the guest experience.
**Please note**:This is a remote position and the individual will need to be based in the Greater Toronto Area.
**ROLE RESPONSIBILITIES**
- Liaise with Regional Brand + Marketing Director/Chief Brand Officer to develop and lead strategic regional brand and marketing plans that align with the larger corporate strategic objectives
- Foster and develop relationships with restaurant operators (General Manager, Head Chef, Events Manager (if applicable) to increase marketing engagement at store level and partnership opportunities within their select communities
- Develop and implement processes and procedures to encourage brand consistency across the regions and to simplify execution at a store level
- Support local store marketing activities and build strategies to grow market share, while ensuring consistent messaging and brand imagery across all regions
- Ensure all major initiatives (promotions/campaigns/media events) are evaluated, effectively communicate to all stores, and provide on-going feedback and recommendations about how to improve execution
- Support all aspects of brand and marketing strategy for new store openings, store renovations, tests, etc.
- Responsible for tracking results and reporting on ROI of all regional programs
- Work closely with our Culinary Development + Operations teams to ensure guest facing promotional materials reflect the market differences
- Keep a good pulse on competitive landscape in each region
- Support with the expansion of the company in various markets
- Travel will be required for this position
**QUALIFICATIONS**
- 3-5 years Marketing experience
- At least 2 year experience at the Manager level
- Degree/Diploma in Marketing or Communications
- Experience marketing within the Hospitality industry preferred
**BONUS POINTS**
- A sense of humour
- A serious passion for food - we like to eat around here (sometimes wine is involved)
- Open to personal development and growth
- The drive to succeed and the passion to be a part of Earls growth
- Big team player - able to be both a leader and also support those around them
**WHAT WE OFFER**
- Competitive base salary
- Comprehensive health care benefits
- A healthy lifestyle spending account to support you in living your best life
- Employee Assistance Program
- Earls 50% discount card for food and drinks at all Earls Kitchen + Bar, the Beachhouse and JOEY Restaurants locations
- 3 weeks vacation
- Make Life Awesome week
- Flexibility with our Hybrid work from home/office model
- Bring your furry friend to work in our dog friendly office
- Office amenities including a gym, showers, a full kitchen, and collaborative workspaces
- Travel opportunities for company events, new restaurant openings, and more
- Leadership programs with career development and opportunity for advancement
- Awards and recognition
- Team building events (including but not limited to a weekend in Whistler and Gala in Kelowna)
**APPLY NOW**
We look forward to hearing from you
- Earls is an equal opportunity employer. We are committed to a diverse and inclusive workplace, free from discrimination. We believe bringing together people of all backgrounds, experiences and abilities is essential to our success, and brings us closer to li
