Product Marketing Specialist

2 weeks ago


SaintLaurent, Canada ABB Full time

**Product Marketing Specialist - Breakers & Enclosures**:
**Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.**:
ABB Smart Buildings digitally transforms commercial, industrial and residential buildings for the highest comfort, efficiency, safety and security - enhancing quality of life in buildings of the future through safe, smart and sustainable electrification solutions, services and products. Mission statement: Develop and implement product marketing strategies for Canadian markets in assigned area to meet business objectives and in line with global product strategy. Lead market analysis, implement all marketing activities, and support Sales organization in driving sales and services of respective products.

**Your responsibilities**:

- Implements the local go-to-market product marketing strategy, including definition and communication of product value propositions and product positioning in accordance with the global product marketing strategy.
- Achieves product marketing targets and budgets through regular oversight and definition and implementation of improvement plans as needed.
- Collaborate to develop annual marketing plan in conjunction with relevant Business Units/Product Groups. Prepares business plans focused on business development for a defined market.
- Lead market analyses through the voice of the customer and VOS (Voice of Sales), define appropriate forecasts and plans. Evaluates and shares customer research, market conditions and competitor data.
- Drives sales efficiency by delivering appropriate product knowledge information and training (technical and sales) for each Salesperson. Facilitates know-how sharing and cross
- collaboration.

**Your background**:

- Minimum of 5 years of experience in electrical distribution panelboards / Breakers for the residential, Commercial and industrial markets in proposals, sales or engineering.
- Sound technical knowledge of electrical distribution equipment.
- Mature knowledge and ability to discuss all single line aspects.
- Product marketing knowledge.
- Excellent oral and written communication skills.
- French and English language abilities.
- Continuously strive to meet goals and objectives demonstrating tenacity and persistence.
- Demonstrate independence and drive when dealing with tasks and consult others when necessary for effective completion of the project.

**Benefits**:

- Retirement plan
- Wellbeing program
- Healthcare plan

**More about us**:



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