Director, Marketing

Located in Montreal, Quebec, the Canadian company Groupe Marcelle is a leader in the cosmetics industry. With the highest standards of quality and excellence, Groupe Marcelle develops, manufactures, and distributes care and makeup products and accessories with a portfolio of four brands: Marcelle, Watier, Annabelle and CW Beggs and Sons.
At Groupe Marcelle we believe in an environment where passion can be expressed, creative minds lead to exceptional innovation, audacity and focus are a pillar of great success and acts of empowerment, collaboration and humanity are widely encouraged. Because our purpose is to “Cultivate beauty in the world”, we strive to care for you, people and the environment. We are looking for professionals who will exemplify these values and bring energy and commitment to results.
Join a company with more than 300 employees in the cosmetics field and play a key role in the organization.
Groupe Marcelle is currently looking for a Director, Marketing - Marcelle for a permanent full-time position.
Reporting to the VP Marketing, we are seeking a dynamic and strategic Director Marketing to lead the Marcelle brand on the development, go-to-market strategy, and trade marketing efforts. This role is critical to driving the growth and positioning of the Marcelle brand in an increasingly competitive marketplace. The Director will work closely with cross-functional teams to develop and execute marketing strategies. This is a leadership role, with direct influence on the brand’s overall performance, consumer perception, and market presence.
WORK ENVIRONMENT
- Workplace: 5600, Côte-de-Liesse Road, Montreal, Quebec in hybrid mode (minimum three (3) days a week in the office).
- Growing company.
- A dynamic team of professionals.
- Benefits: Competitive base salary and generous benefits package (including flexible hours, medical and dental insurance, health savings account, pension plan, telemedicine, employee assistance program, bonus, and holiday vacation).
- Employee discounts on all Marcelle Group products.

YOUR RESPONSIBILITIES WILL BE
- Lead the development and execution of comprehensive brand strategies to drive awareness, engagement, and loyalty for the brand portfolio.
- Manage the end-to-end go-to-market strategy for new product launches, including positioning, pricing, distribution, and promotional plans.
- Collaborate with cross-functional teams (sales, product development, and supply chain) to ensure alignment on brand goals and product strategies.
- Develop and execute trade marketing strategies to support retail, driving product availability, visibility, and sales.
- Lead the brand P&L, managing budgets, resources, and forecasting to ensure efficient use of marketing spend.
- Monitor and report on the performance of marketing campaigns, adjusting tactics as necessary to meet business objectives.
- Foster a high-performing marketing team by providing mentorship, guidance, and professional development opportunities.

WE WOULD LIKE TO MEET YOU IF YOU HAVE
- Bachelor’s degree in marketing, business, or a related field with a MBA (preferred).
- 8+ years of experience in brand management, marketing strategy, and trade marketing, with at least 5 years in a leadership role within the CPG industry.
- Strong understanding of the CPG landscape, consumer behavior, and market dynamics.
- Proven experience in developing and executing successful brand and go-to-market strategies for both new and existing products.
- Data-driven approach with the ability to analyze market trends, consumer insights, and campaign performance.
- Experience with budget management and performance tracking tools.

AND IF YOU ARE
- Bilingual, both English and French, written and spoken, as you will be constant communication with different stakeholders across Canada.
- A strong communicator with top-tier presentation skills, capable of influencing both internal teams and external stakeholders.
- An experienced leader with excellent team management skills, able to foster a collaborative and results-oriented environment.
- Adept at navigating fast-paced, dynamic environments while managing multiple priorities with ease.

The task and responsibilities listed above are summaries and indicatives.
TO APPLY
DIVERSITY AND INCLUSION
Groupe Marcelle wants to offer equal employment opportunities to all. It invites women, members of visible and ethnic minorities, Aboriginals, and persons with disabilities to apply. Groupe Marcelle is also committed to pursuing the integration of diversity and making it a source of enrichment and pride for all its employees.
The use of the masculine gender in this document refers to both men and women.