Acquisition Manager

4 days ago

Montréal, Canada Merchant North Full time

The Acquisition Manager plays a key role in the Marketing department. Someone who knows how to reach prospects and use performance data to drive marketing success. They will be a leader in the design, implementation and optimization of acquisition marketing programs to attract, engage convert new customers while maximizing their value for the brand. The position requires a balance of creative and performance marketing experience for acquisitions from social media, traditional media, SEO, affiliates and referrals.
RESPONSIBILITIES
- Lead the execution of the brand’s acquisition marketing strategies and activities roadmap
- Drive conversion optimization for brand’s digital programs and campaigns
- Identify and investigate high-potential traffic channels and make recommendations based on findings
- Maximize ROI from high value affiliate traffic sources through the optimization of deal structures and conversion optimization efforts
- Produce concise insights based on complex data and derive and champion ROI driven optimization recommendations
- Identify and analyze source and funnel conversion metrics and KPIs and their contributions to business outcomes
- Deep-dive into conversion performance to generate recommendations for campaign and evergreen content while working closely with other marketers
- Optimize how the brand communicate and interact with their customers (targeting, personalization, etc.) and ensure that we contact each potential customer with best channel/moment combination possible
- Monitor and perform competitor analysis to own all market knowledge and support the brand’s growth objectives
- Develop and execute project tactical plans and forecast how these optimization efforts will impact business outcomes
- Prepare quarterly and monthly activity roadmaps and forecast how these optimization efforts will impact business outcomes
- Support the construct of executive-level presentations that convey complex analytical findings in a concise manner

KNOWLEDGE & SKILLS

This position is an intermediate to advanced acquisition role; and experience should be reflective of such. The successful applicant will have the following skillset with working to advanced knowledge of/in:

- 5-7 years of digital marketing experience
- A successful track record of implementing and managing acquisition programs and projects
- Experience / understanding of organic, paid search, affiliate and referral traffic sources
- In-depth knowledge of digital customer experience/journey optimization best practices
- Ability to interpret and present data and results to in engaging and meaningful ways
- Capable of analyzing raw and visualized data, strong knowledge of excel
- Ability to manage and prioritize multiple projects simultaneously within a complex organization
- Excellent negotiation and relationship building skills
- Experience on industry leading digital marketing platforms
- Must be able to travel 10% of the time

**Benefits**:

- Casual dress
- Commuter benefits
- Company events
- Dental care
- Disability insurance
- Extended health care
- Flexible schedule
- Life insurance
- Paid time off
- RRSP match
- Vision care
- Wellness program
- Work from home

Schedule:

- Monday to Friday

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