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Product Marketing Manager
3 weeks ago
The Opportunity:
As the Product Marketing Manager, you will oversee ApplyBoard’s marketing strategy for our AI-powered international recruitment platform. Your role will involve shaping the overall market positioning, crafting compelling messaging, and driving the adoption of our platform on a global scale.
This is a great job opportunity open to the following locations:
Canada: Ontario, Quebec, British Columbia, Nova Scotia, Alberta and Manitoba.
What you'll be doing everyday:
Strategic Leadership:
- Develop a comprehensive understanding of our product, target market, and competitive landscape, positioning our platform as the industry leader.- Drive the overall product marketing strategy, setting clear objectives, and aligning with the company's vision and goals.- Collaborate closely with the product and marketing teams to refine the product roadmap based on market insights and customer feedback.
Messaging and Positioning:
- Craft compelling messaging and positioning that clearly communicates our unique value proposition to businesses and job seekers worldwide.- Develop differentiated messaging that resonates with various target segments and effectively addresses their pain points and aspirations.- Create persuasive storytelling narratives to support our brand and product messaging across all marketing channels.
Collateral Development:
- Create high-quality marketing collateral, including website content, whitepapers, case studies, videos, and presentations.- Collaborate with cross-functional teams to gather product insights and customer success stories, effectively showcasing the benefits of our platform.- Ensure consistency in messaging and branding across all marketing materials, delivering a cohesive and compelling customer experience.
Go-to-Market Strategy:
- Develop and execute comprehensive go-to-market plans for new product releases and feature enhancements, driving successful product launches.- Collaborate closely with the growth teams to design and implement effective campaigns that drive product stickiness.- Work with the sales enablement team to create impactful tools to support or sales team.
Market Research and Analytics:
- Conduct in-depth market research, including customer insights, competitor analysis, and industry trends, to inform strategic decision-making.- Monitor and analyze key metrics to measure the effectiveness of product marketing initiatives and optimize strategies for maximum impact.- Regularly provide actionable insights and reports to the executive team, contributing to data-driven decision-making and continuous improvement.
What you bring to the table:
- 6+ years of progressive experience in product marketing, with a proven track record in B2B SaaS or technology companies.- Exceptional written and verbal communication skills, with the ability to craft compelling narratives and effectively engage diverse audiences.- Strong leadership skills and the ability to collaborate cross-functionally with product, sales, and demand generation teams.- Proven experience in creating impactful marketing collateral, such as website content, whitepapers, case studies, videos, and presentations.- Proficient in market research methodologies and competitive analysis, translating insights into actionable strategies.- Highly analytical mindset with the ability to track, measure, and optimize key metrics to drive performance and inform decision-making.- Bachelor's degree in marketing, business, or a related field.
Life at ApplyBoard:
By joining our team, you have the opportunity to:
- Join the fastest-growing technology company in Canada, with many opportunities for growth and advancement- Work alongside a globally diverse team of over 1,500 team members based in over 25 countries, who speak more than 75 languages.- Make a difference in the lives of thousands of students as they explore educational opportunities- Want to learn more about ApplyBoard, read our- Life at ApplyBoard Blog
- , and be sure to follow us on our- LinkedIn page
- .
About ApplyBoard
ApplyBoard was named the fastest-growing technology company in Canada by Deloitte, ranking #1 on the Technology Fast 50 list in 2019 and #2 in 2020.
ApplyBoard was also been named to LinkedIn’s list of Top Startups in 2020 and 2021 and TechTO’s list of top Canadian Rocketship companies to accelerate your career in the Tech Industry.
In 2021, ApplyBoard announced a C$375M Series D funding on a C$4B valuation. This funding will allow us to further invest in our technology, grow our team around the world, and serve more students on our mission to educate the world. Thank you for your interest in ApplyBoard. Please note that only qualified applicants that have been selected for an interview will be contacted.
ApplyBoard is committed to providing an inclusive and diverse workplace and is an equal opportunity employer. If you require any accommodations or assistance during the recruitment process, please let us know.
