Creative Strategist

We are looking for a talented **Creative Strategist** to oversee Crossrope’s content strategy. In this role, you will collaborate with designers, creative partners, media agencies, creators, and key members of our marketing team to create highly engaging content to showcase the unique aspects of Crossrope across all marketing touch points.

What you’ll be doing:

- Collaborate with internal and external creative partners to build a consistent pipeline of new content to be used for advertising campaigns
- Build new and lasting partnerships with creators to spread our brand message and consistently generate fresh content and campaigns
- Collaborate with media partners to ensure we’re getting new creatives into our ad accounts at an optimized cadence
- Analyze creative effectiveness and provide feedback to creators and creative partners to help iterate on future projects
- Collaborate with marketing team to support campaigns and product launches with unique visuals and creative assets
- Generate creative content ideas to test across our marketing channels
- Collaborate with photographers and videographers on creative projects and shoots
- Design new creatives in-house as needed to support marketing initiatives
- Maintain an organized library of creative content ensuring everything is on-brand
- Identify needs for creative resources (freelancers, designers, design agencies, etc) and hire designers and creators in-house as needed
- Other duties as assigned

What you need:

- Degree in marketing, communications, designs, or related field
- 5+ years of experience in creative strategy or related field
- Demonstrated experience in the formal elements of design
- Strong interest in keeping up to date with the latest design and content trends
- Strong portfolio of work
- Experience with design software (InDesign, Illustrator, Photoshop, Canva, etc.)
- Demonstrable creativity and originality
- Ability to work meet deadlines with a high level of attention to detail
- Strong communication skills
- Strong organizational and project management skills
- Passion for health and fitness

**Why Crossrope?**
Crossrope is a fast-growing fitness brand that delivers an engaging jump rope workout experience to customers around the globe. Our products inspire people to find joy and confidence by getting fit in a different and accessible way. Through jump rope fitness, you can help create a meaningful impact on millions of lives.

Crossrope’s fitness app has been rated with thousands of five-star reviews by people worldwide and we have been featured in top fitness and mainstream publications including Shape, Business Insider, and The Wall Street Journal.

Being a Crossrope employee means becoming part of something bigger: inspiring healthy change in the world while you grow in your professional career. We are a dedicated and energetic team with a commitment to a positive, engaging workplace culture, which has been recognized by Great Place to Work and Inc. Best Workplaces. Crossrope values drive, passion, and the desire to continuously learn and grow. We hold one another accountable to do our best work and we take our performance seriously, all while having fun along the way.

*
Benefits of joining our team: *
- Free ropes: get your own sets of our top-of-the-line Crossropes
- Big impact: make a direct and immediate positive impact for our customers
- Health and wellness: extended healthcare, dental, vision, and life insurance
- Time off: Paid vacation, holidays, sick time, and volunteer time off
- Hybrid work flexibility: work remotely and have the value of in-person collaboration
- Team events: build relationships and connect over fun in-person and virtual events
- Learning and development: sponsored courses, regular lunch and learns, and free library program

Crossrope provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.