Advisor, Web

Position Type:
Regular Full Time (RFT)

Closing Date:
February 3, 2025

Salary/Wage Range:
$90,970.00 - $113,713.00

Working for the City of Burlington

A great career is closer than you think. Come work for the City of Burlington, where you'll be joining an innovative and progressive workplace focused on building a 21st century city that respects the diversity of our residents, visitors and employees; and prioritizes continuous opportunities for you to learn and grow.

We don't just spend time attracting the best talent. We spend time and resources to keep the best talent. This may include: flexible working hours, mobile and hybrid working arrangements, a great pension and benefits package, as well as programs to foster innovation and leadership.

Hours of Work

35 hours per week

Department

Communications & Engagement

Location

Position Overview

The Web and Digital Marketing Advisor enhances the City of Burlington’s online presence by leading strategic digital marketing initiatives and improving digital communication and engagement platforms. This role focuses on creating engaging, accessible digital experiences that connect residents, businesses, and visitors while supporting municipal service delivery goals.

Key responsibilities include developing targeted digital marketing strategies, optimizing website content for search engine rankings, and ensuring user-friendly, accessible digital platforms. The advisor leverages analytics to measure campaign performance, inform decisions, and provide detailed reporting while proactively addressing operational needs and reputational risks.

Responsibilities

Strategic Advisement and Future Planning

Provides strategic guidance on digital marketing and web-based projects, ensuring alignment with the City’s objectives and community expectations. The role involves developing forward-looking strategies that leverage emerging trends and technologies to inform and enhance decision-making and project prioritization across city departments. By supporting initiatives such as AI chatbot integration, CRM re-platforming, and website modernization, the advisor ensures digital content and tools meet organizational needs while proactively addressing updates to improve communication, service delivery, and manage reputational risks. These include reputational damage from ineffective communication channels and failure to align with residents' expectations for trusted and reliable engagement platforms.

Project Leadership and Resource Management

Independently leads digital projects from concept to execution, providing support towards key corporate initiatives such as CRM re-platforming, AI chatbot implementation, integrating tools like e-forms, and intranet modernization. The role ensures high-quality outcomes by effectively managing website software tools and relationships with external vendors while coordinating cross-functional teams. Close collaboration with Burlington Digital Services, the Manager of Creative and Digital Services, and other stakeholders ensures tools and strategies align with organizational goals.

Website Management and Optimization

Ensures City websites are accurate, accessible, and optimized for user experience by maintaining compliance with AODA accessibility standards, enhancing content architecture, navigation, search engine optimization (SEO), and overall usability. The role involves conducting regular content reviews, performing accessibility audits, and collaborating with internal teams, such as the Manager of Creative and Digital Services and the Accessibility Coordinator, to implement inclusive enhancements. The advisor collaborates with vendors and user experience teams to resolve issues, prioritize projects, and guide budgets, proactively mitigating risks like accessibility non-compliance, misinformation, poor functionality, ineffective crisis communication, and low engagement to maintain public trust in communication channels.

Digital Marketing and Campaign Optimization

Develops and executes strategic digital marketing campaigns to enhance community engagement and online visibility. By leveraging data analytics, the advisor measures campaign performance, refines search engine optimization (SEO) strategies, informs and manages advertising budgets to ensure optimal resource allocation. Responsibilities include managing Google Ads, supporting social media efforts, and increasing traffic to Burlington’s digital platforms. The advisor collaborates with the Communications team and other departments to align marketing strategies with organizational goals, guiding budgets, prioritizing campaign-focused web projects, and mitigating risks like brand inconsistency, low engagement, and ineffective search engine optimization (SEO) to protect the organization’s reputation.

Proactive Problem-Solving and Risk Management

Anticipates challenges and implements proactive solutions to ensure seamless digital operations for internal and external communication