Manager, International Marketing

**Join the Renewed Seneca, The Next Seneca.**:
Guided by _The Next - A Strategic Plan for Seneca Polytechnic_, we offer a working environment that is innovative, flexible and encourages risk-taking. Joining Seneca Polytechnic brings opportunities for professional development and career growth. We focus on health and wellbeing in all its forms to provide a great employee experience.

**Are You Ready to Make a Global Impact with Our Marketing Team?**:
We are seeking a **Manager of International Marketing** to join our Marketing team on a contract basis until end of October 2025. This role offers an excellent opportunity to make a meaningful impact by building brand awareness and supporting Seneca’s international marketing and recruitment efforts.

Reporting directly to the Director of Marketing - Brand you will be responsible for participating in marketing activities for international markets, implementing multi-channel plans, designing campaigns targeting international students both domestically and abroad, supporting events and working collaboratively across the organization to help attract and retain international students. You will focus on being a brand steward both within the organization and externally to build brand strength, increasing regional and country-specific enrolment and enhancing the enrolment funnel.

**Here's What’s on Your Horizon**:
**Strategic Planning and Implementation**
- Lead the development of an international marketing strategy, identify short-term and long-term priorities and implement strategies that support regional priorities and unique market dynamics.
- Consult with senior leadership, conduct competitive scans, and monitor post-secondary marketing initiatives across markets.
- Focus on institutional and enrollment priorities, diversification strategies, regional preferences, international partnerships, applicant archetypes and new market opportunities.
- Monitor external environment and IRCC policy changes to develop proactive and responsive marketing strategies to support the seamless applicant journey of international students.

**Brand Management**
- Create compelling campaigns and collateral to strengthen Seneca's brand and image in priority markets.
- Lead campaigns impacting students, influencers, agents and stakeholders, participate in international marketing initiatives, develop marketing assets, campaigns, content and social media campaigns.
- Leverage institutional brand strategy to improve Seneca's image and position in the international marketplace and represent Seneca on internal and external committees.

**Project Leadership and Marketing Program Management**
- Oversee international marketing initiatives, develop marketing assets, and manages strategic campaigns.
- Deliver projects on time and budget, keep stakeholders informed.

**Enrolment and Conversion**
- Identify and support growth opportunities in the enrolment funnel, gather market intelligence to inform marketing strategies, develop marketing strategies for direct and agent audiences, and support enrolment priorities for specific markets and programming.

***Join Our Team**:
If you hold a degree or equivalent credential in Marketing, Communications, Business Administration, or a related field, and have 5+ years of experience in Marketing, Brand Marketing, or a related field—along with exposure to the international post-secondary sector—we encourage you to apply.

We are seeking individuals with a proven track record of exceptional leadership and a strong commitment to promoting equity, diversity, and inclusion in all decision-making. Success in this role also requires outstanding customer service skills, meticulous project management, adept diplomatic relationship management, collaboration, and excellent communication abilities.

**If you're ready to make a significant and lasting impact, we invite you to join us**:
Note: A skills assessment may be administered during the recruitment process.

As part of our commitment to dismantling barriers to success, Seneca may consider applicants with an equivalent combination of education and experience.

**Job Details**

**External Posting Date**:January 24, 2025
**External Closing Date**: January 31, 2025
**Pay Range**: Admin Pay Grade C: $106,339 - $143,557 (Hiring Range: $106,339 - $124,948)
**Hours**:37.5
**Work Type**:Hybrid
**Shift**: Monday to Friday (9:00am - 5:00pm)
**Ideal Start Date**:
**End Date**: 10/31/25

**Job Type**:Full-time, Contract

**Seneca Polytechnic at a Glance**:
Seneca is Canada’s leading polytechnic with over 4300+ employees, 40,000 full-time students and 23, 400 part-time and continuing education students. With over 55 years since opening its doors for the first time, Seneca Polytechnic is dedicated to getting our students career
- and world-ready. We offer an education that has no boundaries. And we create great flexible experiences for those who study and work here. The student experience. The employee experience. The community ex