Marketing Specialist

If you are looking to grow your career by digging your hands into various aspects of wire and cable manufacturing in a fun, innovative and diverse culture, then this is the job for you

A leader in technology and innovation, Southwire Company, LLC is one of North America’s largest wire and cable producers. Southwire and its subsidiaries manufacture building wire and cable, utility products, metal-clad cable, portable and electronic cord products, OEM wire products and engineered products. In addition, Southwire supplies assembled products, contractor equipment, electrical components, hand tools and jobsite power and lighting solutions. The company also offers digital solutions including contractor planning and utility grid resiliency as well as field services including cable testing, rejuvenation and replacement to support our customers as a value-add partner. We are proud to offer competitive compensation, employee benefits, tuition reimbursement and unlimited growth opportunities. Our more than seven decades of progressive growth can be attributed to our determination to developing innovative systems and solutions, exercising environmental stewardship and enhancing the well-being of the communities in which we work and live. How will you power what’s possible?

Location: Mississauga, Toronto

Role Type: 14 Months Contract, Maternity Leave Coverage

Travel Requirements: In this position, you must be able to travel throughout Canada, the United States, and Mexico as may be required from time to time.

**Southwire Job Description**:
**Job Duties**:
Marketing Specialist will be responsible for working with the cross functional teams to develop brand & promotional strategies, optimize digital & marketing tools, and manage external partners & channel customers. This role will also lead efforts that support research, digital, offline marketing as well as communications of Southwire products & solution offerings. This individual will work with cross-functional teams, sales, marketing, operations, external partners, and channel customers championing the Southwire brand.

**Key Responsibilities**:

- Supports Southwire growth plans through branding and promotional activities, optimization of digital and marketing tools, and voice of customer monitoring and measurement actives.
- Builds and manages relationships with our customers and participate in the development, implementation, and maintenance of ongoing customer/distributor programs, field travel, tradeshows, and co-branded calendar events.
- Implement marketing strategy and supporting campaigns in ED, retail, and energy channels
- Develop, maintain, and implement support programs, sales tools, events, and trainings that provide the sales team with sales aids and pricing tools to support existing and new business
- Produce ideas for promotional events or activities and meetings, implement and organize them efficiently through a collaborative and fun approach
- Work with our customers on their e-commerce platform ensure they have the best-in-class content that drives sales.
- manage strategic communications, planning for promotions, distribution of corporate organizational and marketing content.
- Execute and manage social media activities across multiple channels to grow customer awareness.
- Strong project management skills, verbal & written communication skills, multi-tasking ability; and ability to manage multiple projects in a dynamic, fast-paced work environment.
- Manage the marketing budget.

**Requirements**:
Minimum Education Level: Bachelor's

Years of Experience: 5+
- Other Skills:
- Strong PC skills, including a very good knowledge of Microsoft Office, Excel, Word, and PowerPoint; SAP system.
- Experience with e-commerce is a plus.
- Experience managing project financials and staying within budgeted targets is a plus
- Identify customer needs and business opportunities within the channels.
- Comfortable presenting new programs customers, distributors, and internal clients about brand information and promotions
- Ability and desire to travel 10-20%

**Competencies**:

- Action Oriented- Balances Stakeholders- Collaborates- Customer Focus- Nimble Learning- Plans and Aligns4% vacation pay.