Industry Go to Market Lead

Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

The Industry GTM Manager builds and drives business strategy and tracks the efficacy of plans for the Industry Cloud and Industry Solution Plays to drive sustainable growth within and beyond the boundaries of the fiscal year. They creates and orchestrate strategic go-to-market (GTM) plans for these lines of business across sales, marketing, consulting, customer success, and partner functions, supporting One Microsoft, cross-functional execution as appropriate. They partner with sales to land field enablement accountability and support the creation and pursuit of white-space growth opportunities across products/services.

**Responsibilities**:
Product Advocacy
- Acts as a primary product spokesperson and product evangelist for the business as a whole, inclusive of products within the Product Manager-owned portfolio; Industry Clouds and Industry Solution Plays.
- Leverages product, industry, market, and competitive knowledge as well as technical expertise to develop localized competitive strategy, position the value proposition, and tailor messaging to both internal (e.g., sales and marketing readiness) and external audiences (e.g., press, analysts, partners, user community, customers).
- Provides guidance to sales (e.g., interpretation of propensity models) in customer engagements and shares expertise to guide partners.

Business Management
- Builds and drives business strategy and tracks the efficacy of plans for the line(s) of business to drive sustainable growth within and beyond the boundaries of the fiscal year.
- Leads a regular cadence of connections with field v-teams and provides feedback to Product marketing to execute tactical and strategic planning, gather feedback, and enable field performance.
- Delivers product and technical insights to the business by sharing data-driven insights about execution, performance, and trends in the area/subsidiary.
- Leverages understanding of the overall health of the business and customer/partner pain points to identify areas for adjustment to drive greater impact in the field.
- Adapts and cascades information based on changing priorities.
- Aligns and disseminates best practices to enable successful performance across groups.

Go to Market Strategy, Planning, and Delivery
- Creates and orchestrates strategic go-to-market (GTM) plans for assigned line(s) of business across sales, marketing, consulting, customer success, and partner functions, supporting One-Microsoft, cross-functional execution as appropriate.
- Collaborates with Global Partner Solutions (GPS) to guide and support the execution of programs to recruit and enable partners to achieve target capacity and quality.
- Fosters alignment of investments and monitoring of growth opportunities across partners.
- Drives GTM strategy and lands growth plans (e.g., revenue, usage, customer health).
- Assesses and compares activity and impact across strategy plans.

Field Enablement
- Partners with sales to land field enablement accountability.
- Serves as an orchestrator between the business and the areas/subsidiaries to develop and land sales programs.
- Provides thought leadership and clarity to coach and equip the team, channel, and sellers with the knowledge, skills, and resources to sell (e.g., readiness for programs owned by the solution area).
- Appropriately activates the partner ecosystem to enable and drive results.
- Identifies failure points and orchestrates resources to mitigate.

Business Development
- Supports the creation and pursuit of white-space growth opportunities across products/services.
- Leverages knowledge of revenue, share targets, and the area/subsidiary's capabilities in order to develop strategies that maximize performance across products/services.
- Builds relationships and drives regular engagements with relevant stakeholders to operationalize competitive strategies and land implementation of solutions that drive strategic impact and increased market share for Microsoft and partners.

**Qualifications**:
Required Qualifications:
5+ years marketing strategy, business planning, sales enablement, business development, technical pre-sales, or related work experience.

Additional or Preferred Qualifications:

- 8+ years marketing strategy, business planning, sales enablement, business development, technical pre-sales, or related work experience AND Bachelor's Degree in Business, Marketing, Computer Science, or related field OR equivalent experience.
5+ years experience managing and expanding a product/solution portfolio and driving demand generation and pipeline acceleration within a complex (e.g., multinati