Specialist, Destination Brand

**COMPANY OVERVIEW**

As the official destination management organization for Calgary, Tourism Calgary’s mandate is to:

- Promote Calgary as a destination of choice, marketing the city locally, nationally, and internationally to leisure and business travelers.
- Attract and support sport, culture, and major events.
- Steward Calgary's destination brand.
- Lead or support development initiatives that enhance city vibrancy and the visitor experience.
- Advocate and support city building decisions that contribute to the sustainable growth of the economy while enhancing quality of life for Calgarians.

In 2023, Calgary saw an estimated 8.4 million visitors and a resulting visitor spend of $2.9 billion.

**THE POSITION**

Tourism Calgary is on the lookout for a highly organized and **detail-driven Destination Brand Specialist** to join our team. Reporting to the **Manager, Destination Brand**, this role is central to executing Tourism Calgary’s **“Blue Sky City”** brand strategy. As an amazing project manager, you will advocate and support the brand by helping to bring Calgary’s story and possibilities to life, showcasing our **warm, enthusiastic hosts, diverse culture, and blue-sky thinking** that inspires travelers to come to our city.

If you're passionate about supporting our team and partners in bringing the brand to life, keeping projects on track, managing photo and video assets with precision, and using software tools to support consistent brand storytelling, this role is for you You'll work closely with our team and tourism partners with top-tier branding tools, and maintain a well-organized, accessible multimedia library to enhance our marketing efforts. Your expertise will directly contribute to Tourism Calgary’s strategic pillars:

- Fuel excitement for our Blue Sky City;
- Be a year-round eventful city;
- Be Canada’s leading convention destination;
- Bold leadership and transformative collaboration.

**KEY RESPONSIBILITIES**:

- **Support Calgary’s “Blue Sky City” brand evolution** - support the evolution and activation of Calgary’s “Blue Sky City” brand by guiding internal teams and tourism partners in aligning with its visuals and storytelling approach. This role will help ensure consistency and shape perceptions of Calgary by facilitating orientations, workshops, and communication around brand tools and resources. Additionally, it will execute engaging brand partnerships to deliver cohesive and compelling storytelling across all channels.
- **Strong project management skills**—capable of overseeing multiple initiatives, timelines, and teams to achieve project objectives. Expert in using Google Docs, Excel, and other software to streamline communication and feedback.
- **Lead multimedia asset organization and accessibility** - Manage and maintain **Tourism Calgary’s digital asset library (e.g., CrowdRiff), ensuring assets are organized, tagged, licensed, and easily retrievable** for campaigns and partner use. Provide training and ongoing support for users.
- **Coordinate multimedia production projects** - Coordinate **project management for photography, video, and creative asset development**, ensuring smooth collaboration with stakeholders and on-time delivery of high-quality content.
- **Manage and execute tourism activations** - Support the coordination, and implementation of high-impact tourism initiatives, ensuring timely delivery, resource allocation, and seamless execution that maximizes audience engagement and aligns with Calgary’s “Blue Sky City” brand.

**QUALIFICATIONS**

1. **Experience in Brand Marketing & Storytelling** - 3+ years of experience in brand marketing, destination storytelling, or a related field, with a passion for showcasing Calgary as a dynamic, year-round destination.

2. **Strong Project Management Skills** - Proven ability to manage multiple projects, deadlines, and stakeholders, ensuring the seamless execution of tourism activations, multimedia production, and brand initiatives.

3. **Expertise in Multimedia & Digital Asset Management** - Experience overseeing photography, videography, and creative asset development, along with proficiency in digital asset management platforms (e.g., CrowdRiff) and Adobe Creative Cloud tools.

4. **Strong Visual Acumen** - Ability to create and assess visually compelling layouts, ensuring brand consistency and effective storytelling across various digital and print platforms.

5. **Exceptional Organizational & Communication Skills** - Strong written and verbal communication abilities, coupled with a keen eye for detail to maintain workflows, digital libraries, and brand consistency.

Join us in showcasing Calgary’s story to the world. Together, let’s elevate the city’s reputation and inspire new visitors to experience all that Calgary has to offer

**Working conditions**

This is a hybrid home/office position.
- Equipment (cell phone & laptop) provided by Tourism Calgary.

**APPLICATION PROCESS**

Reply in confidence with a cove