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Franchise Marketing Strategist
3 weeks ago
**Benefits**:
- Hybrid work schedule
- Company parties
- Competitive salary
- Dental insurance
- Health insurance
- Opportunity for advancement
- Paid time off
- Training & development
- Vision insurance
**Drive Local Marketing Success Across a Rapidly Growing Franchise Network**
**Ideal Siding** is leading a transformation in the siding renovation industry as the fastest-growing brand of its kind in North America. With a one-of-a-kind franchise model, our in-house marketing team functions like an internal agency—delivering customized support and marketing solutions to our franchise partners across the continent.
We’re on the lookout for an experienced and proactive **Franchise Marketing Strategist** to join our team. In this high-impact role, you’ll work directly with franchisees to craft and implement powerful marketing strategies tailored to their local markets, while helping them understand and leverage digital channels to grow their businesses.
**Why You’ll Love This Role**
- Work with a dynamic, fast-paced company that’s disrupting the home improvement space
- Enjoy a flexible hybrid work model (2-3 days/week in-office)
- Benefit from extended health and dental coverage, team-building events, and free on-site parking Be part of a collaborative, forward-thinking environment that values innovation and personal growth
**What You'll Be Doing**
- **Franchise Support**: Act as a trusted resource and advisor, helping franchisees navigate their marketing challenges with confidence and clarity.
- **Strategic Planning**: Partner with franchisees to develop integrated, location-specific marketing strategies aligned with company goals and brand standards.
- **Cross-Functional Collaboration**: Work closely with our in-house PPC, SEO, and social media teams to customize marketing strategies that align with each franchisee’s goals and local market dynamics.
- **Data-Driven Optimization**: Monitor campaign performance, interpret marketing data, and deliver insights and recommendations to improve ROI.
- **Knowledge Sharing**: Promote the adoption of proven tactics and share high-performing strategies from across the franchise network.
- **Reporting & Insights**: Regularly update the Marketing Director on performance trends, opportunities for improvement, and franchisee feedback.
**What You Bring to the Table**
- **Relevant Experience**: 3+ years in digital marketing, strategic planning, or account management. Experience in franchising, multi-location businesses, or home services is a strong asset.
- **Marketing Expertise**: Strong understanding of SEO, PPC, paid social, CRM systems, and data analytics tools.
- **Strategic Mindset**: Ability to think big-picture while also diving into the details to help franchisees execute effectively.
- **Excellent Communication**: Confident in presenting strategies, explaining results, and influencing stakeholders across varying levels of marketing experience.
- **Organized & Accountable**: Comfortable managing multiple accounts, prioritizing requests, and delivering quality work under tight timelines.
- **Results-Oriented**: Passionate about using data to drive continuous improvement and long-term franchisee success.
If you're a strategic thinker with a passion for marketing and a talent for empowering others, this role offers the chance to shape the growth of dozens of businesses—while growing your own career in the process.
Flexible work from home options available.
