Creator Relations Manager

Are you creative, dynamic and passionate? Do you like to think outside of the box and find new ways to achieve your goals? Corus Entertainment has an exciting opportunity for you. If you have a passion for excellence, and would like to work for Corus Entertainment, we encourage you to apply.

**Division**: Kin Community Canada

**Work Status**: Full-Time

**Location**: Toronto, ON. Currently remote/work from home within Ontario. Option for combination of onsite and remote work once pandemic restrictions are lifted.

Are you passionate about working directly with some of Canada’s best lifestyle creators across social media? Do you have a strong awareness of social best practices on YouTube, Facebook, Instagram, TikTok, Pinterest, Twitter and Snapchat? Are you passionate about using data to drive best-in-class performance for social content? Do you have a knack for negotiation? If so, Corus Entertainment has an exciting opportunity on our Kin Community Canada team that will provide you an opportunity to be a part of a high achieving group, changing the influencer marketing space in Canada.

**About Kin Community Canada**:
Kin is Corus’ dedicated Creator Media Studio where brands can unlock the influence of premium content creators and connect to consumers through stories that matter. Our teams develop and execute scalable social first strategies that leverage trends and analytics to create real, relevant and engaging content that drives organic growth of our Creators and ROI for our brand partners. Our turnkey integration opportunities allow brands to fit seamlessly with creators’ perspectives. There’s no one-size-fits-all campaign. Our services are rooted in sound strategy and customized for every program. The impact? Exceptional work by our creators, for our clients, that can’t be replicated by an automated platform.

**About the Role**:
Reporting to the Head of Kin, the Partner Strategy Manager will recruit and build partnerships with Kin’s industry-leading network of creators. This person will drive relationships with the various organizations in the industry that support the creator community including, but not limited to Meta, Pinterest, TikTok and YouTube, and will be responsible for negotiating inbound leads on our creator’s behalf.
Day-to-day, you will be collaborating with key stakeholders across Kin Community, Corus Entertainment and leading brand marketers by actively driving growth, inclusion, and engagement of our creator network, ensuring every single partner feels special, unique and important. These initiatives will support value-rich and scalable client operations that are integral for the success of our strategic vision for the company.

**You’ll be working on things like**:

- Responsible for managing Kin Community Canada’s creator partnerships.
- Develop and manage new product/service offerings to grow creators’ brands and deepen our relationships with them.
- Manage inbound campaign enquiries by negotiating rates and outlining suggested elements for brand campaigns, up-selling where applicable.
- Manage Kin Community creators, clients and agencies on brand campaigns, through the execution and reporting process by providing outstanding client service to all parties.
- When required, attend brainstorms to help ideate creative strategy for clients and ensure talent aligns with brand objectives.
- Analyze and interpret audience and viewership data to identify and recruit premiere lifestyle creators to join Kin Community Canada.
- Be an external facing presence for Kin Community Canada. Be in the market consistently, and be a visible force at industry/social events and conferences.
- Identify issues and opportunities for Kin and Kin Creators with leadership. Monitor and stay abreast of industry trends, platform changes, new products, etc. in this ever-evolving space. Recommend changes and new investments as needed.
- Assist in the development, research and strategy for building out and testing new lines of Kin business to drive new revenue.

About You

**What We Need From You**:

- In-depth knowledge of the social content marketplace and thorough understanding of cross-platform advertising.
- Proven ability to develop and implement creative, strategic, revenue driving marketing initiatives from conception to completion.
- Ability to create and maintain relationships between client and agency teams, amidst an ever-changing media planning and buying landscape.
- An understanding of Project or Production Management workflow
- Proficiency with PowerPoint and Excel.
- In-depth knowledge of key social and digital platforms including: YouTube, Facebook, Instagram, Twitter, TikTok, LinkedIn, Snapchat and Pinterest.
- Excellent attention to detail.
- A team player willing to assist the sales team as projects arise.

If You Have the FollowingWe Want to Hear From You
- 4+ years of relevant professional experience within Creator Marketing and/or branded content partnerships - specifi