Digital Channels Lead

As we serve vulnerable youth, all employees working for Covenant House Vancouver must be fully vaccinated for COVID-19. Proof of vaccination status will be required prior to your start date.

**About Covenant House Vancouver**:
Since 1997, Covenant House Vancouver has provided relentless support for youth experiencing, or at-risk of experiencing, homelessness. We provide support to young people age 16 to 24 who have experienced a wide range of early life and ongoing, complex trauma; including physical, sexual and emotional abuse and neglect. Our purpose is to serve all youth, with absolute respect and unconditional love, to help youth experiencing homelessness, and provide a safe and supportive environment for all youth in need.

Working at Covenant House will be one of the most meaningful things that you’ll do in your life. However, you will be confronted with significant issues in this work and frankly, this work is not for everyone. In the course of doing your work, particularly for those doing frontline work, you will be exposed to the trauma of others. The youth we serve may also experience overdose, physical harm perpetuated by self or others and even death. Because we provide a relational model of care, the harms our youth experience can impact us in varying degrees.

We will provide more information on vicarious trauma during recruiting and on-boarding, to help you decide if Covenant House is the place for you.

**The Impact The Digital Channels Lead Can Make**:
Supporting Covenant House Vancouver to leverage its brand, storytelling, and advocacy by ensuring all digital entities are optimized to best standards. This position will also lead us to future growth as we move towards adding a strategic lens on all our output.

**How you will contribute**:
Reporting to the Director of Marketing and Communications, the Digital Channels Lead oversees and optimizes all digital assets and activities to enhance Covenant House Vancouver’s online presence and engagement. This role requires a meticulous approach to managing various digital channels, and ensuring content timeliness, relevance, and alignment with Search Engine Optimization and brand strategies.

**Key Duties and Responsibilities**:
**Website Maintenance**:

- Oversee the maintenance, growth and optimization of CHV website, ensuring adherence to brand guidelines and SEO best practices. Ensure content is up to date, troubleshoot issues, and enhance user experience through HTML customization in WordPress.
- Oversee the integration of Luminate and Raisers Edge into the website, and the creation of DIY fundraising pages, currently supported through Luminate.
- Project manage changes and significant updates to the website.
- Manage CHV website in relation to CH International and other Covenant House websites.

**Analytics and Reports**:

- Generate comprehensive reports using various tools to evaluate digital performance.
- Research to ensure digital channels are enabled for best practices.
- Translate data insights into actionable recommendations for enhancing digital marketing strategies.

**SEO Implementation**:

- Develop and execute SEO strategies to improve search engine rankings and drive organic traffic. Conduct keyword research, analyze performance metrics, and provide recommendations for continuous improvement.

**Channels distribution management**:

- Manage platforms like MailChimp and Hootsuite following best practices, provide advice to staff and other departments, and maintain and implement oversight of distribution needs using these marketing channels.

**Client Relationship Management**:

- Build strong relationships with all departments to understand their needs and ensure timely updates and enhancements to pages on the website and other digital channels. Provide guidance on the importance of maintaining updated content for optimal visitor experience.
- Work with key members of the Philanthropy Team to align fundraising campaigns and strategies on digital channels and website to ensure a philanthropic lens is incorporated, as appropriate, to create continued fundraising success.
- Manage relationships with external service providers related to digital channels and website.

**Technical Support and Training**:

- Provide support and training to team members on website and digital channel management. Offer guidance on backend functionalities and best practices to ensure effective utilization and consistency of digital resources and branding.

**Other**:

- Support photography, videography and design needs to enhance visual storytelling, and events.
- Support marketing initiatives.
- Support media buys on digital channels.
- Support social media monitoring.
- Special Projects and other duties as assigned.

**Who We Are Looking For?**:
**Education and Experience**:

- Certificate or Degree in Marketing Management with a focus on digital channels.
- Minimum of three years of experience in digital marketing and website management.
- Expert