Content Creator

**About Penny Appeal Canada**

Penny Appeal Canada is a relief organization with a really BIG vision for the world. We want to create the best societies we can and to break the cycles of need and poverty for good. That’s why we work to turn small change into a BIG DIFFERENCE. We are a proud member of a global Penny Appeal family that celebrated its 10-year anniversary in 2019. Penny Appeal was first set up to provide poverty relief across Asia, the Middle East, and Africa by offering water solutions, organizing mass feedings, supporting orphan care, and providing emergency food and medical aid. Since then, we have transformed lives and empowered communities around the world and right here at home. Our vision is a world that’s united and strong. Communities working together, supporting one another, leaving need and poverty behind for good.

Penny Appeal Canada’s approach to charity is simple, yet has a massive impact. We make charitable giving affordable and rewardable, ensuring everyone can help those in need by donating just a few pennies, or cents, each day. Penny Appeal Canada is one of the fastest-growing charities in Canada.

**Content Creator (Remote)**

Reporting to the Marketing and Communications Director, the incumbent supports the marketing team with marketing materials for digital and print (social media, graphics, blogs, podcasts etc.). They work with the Marketing and Communications Director to develop marketing solutions that are well-designed, on time, and within budget.

We are looking for a camera-confident, engaging, self-motivated, team-player with a background in media management and social media to join our Marketing team and help us scale our digital footprint. The role will primarily be to support the social media & marketing team with content creation. This includes creating posts, reels, tweets, stories, TikToks etc. Creating graphics for various platforms & mediums including our webpage, event promotion, posters and other forms of branded content.

**Key Responsibilities**:

- Plan, create and deploy social media posts
- Promote content on social networks and monitor engagement
- Publish content according to social media calendar
- Edit & proofread content
- Supporting Social Media lead with weekly tasks
- Assist with Graphic Design work
- Brainstorming content ideas

**Other responsibilities**:
**Leadership and Management**
- Assist in the development and execution of the digital marketing strategy
- Assist in the development and execution of communication strategy
- Follow industry standards and ensure best practices are implemented and maintained
- Partner with internal stakeholders to support marketing and communications need to ensure consistency, brand compliance, and raise organizational profile

**Marketing/Digital**
- Assist in the implementation of marketing strategy in alignment with Penny Appeal Canada’s strategic plan
- Create content and designs that target a specific audience while remaining consistent with our brand’s style and voice.
- Work with the marketing team (MarComms team, copywriters, and other designers) to develop materials that speak to a target audience and generate a return on investment.
- Seek opportunities to build brand awareness
- Design, implement and manage campaigns with influencers

**Communications**
- Assist in the development of communications (ie: annual report, newsletter, pamphlets, mailers, videos, brochures, etc.)
- Partner with Programs Team to articulate projects and campaigns to external donors
- Assist in the implementation of communication strategy

**Qualifications & Requirements**
- Previous experience as a social media manager, marketing associate and/or graphic designer
- Familiarity with social media and marketing strategies and ability to create attractive and engaging content
- Knowledge of Photoshop, Canva, Illustrator or any graphic design software.
- Video Editing skills using premiere pro, final cut pro, other any video editing software.
- Knowledge of Office (Word, PowerPoint, Excel)
- Knowledge of G-Suite, Microsoft Office, and Asana preferred
- Be comfortable with being in front of the camera
- Ability to design for print, web, and social media
- Understanding of how to make shareable content for social media platforms
- Ability to identify stories/creative that will connect with the audience.
- Creative mindset, ability to articulate projects in both written and visual format
- Engaging written and visual communication skills
- Must be eligible to work in Canada

**Compensation and Key Date**

This is a full-time permanent position.

Please Note: Portfolio or link to content you’ve created is a must along with the resume. Only applicants selected for an interview will be contacted