Coordinator, Sales and Marketing

Rifco National Auto Finance has been providing Canadians with non-prime auto financing options since 2002. Delivering innovative, seamless, and rewarding auto financing services to dealer partners and their customers, Rifco works to simplify and expedite the delivery of lending services. Rifco’s brand and culture creates a community that drives success for all, and empowers their team to be responsive, accountable, and personable. Rifco rewards and celebrates their stakeholder’s success through their industry leading Rifco Rewards+ program, pushing forward to be the preferred partner in Auto Finance.

Why join Rifco? We offer competitive wages which include incentives, bonuses, and paid time away. Rifco also has a comprehensive benefits package, career development and advancement, as well as social events including Christmas Party, family BBQ and other team building activities.

Supporting the Sales and Marketing department, this role provides administrative, communication and marketing functions, and serves as a liaison between the sales team and internal and external partners. We are looking for an organized, people-oriented individual with marketing and communications skills and experience who also possesses the ability to multi-task and meet the demands to support growth and sales targets. This role reports to the Director, Sales & Marketing and is located at the Rifco Administration office in Red Deer.

Sales Support
- Support the Sales Managers and Sales Team through a variety of tasks related to organization and communication within the department, head office and to our dealer partners.
- Be the Sales Team super-user of all software systems.
- Lead the creation of reports for internal and external use in sales functions.
- Support Sales managers with onboarding, training, meeting planning, and regular communication with the sales team.

Communications & Marketing
- Contribute to the development of a social media plan, ensuring engagement of appropriate demographics and generate valuable interactions.
- Maintain a communications calendar, determining goals, creating content, and designing posts that elevate the digital presence of Rifco’s social media accounts (Facebook, Instagram, and Twitter) to produce measurable results.
- Create a content library and assist the Sales Team with individual posts to build awareness with dealer partners.
- Support the consistent execution of Rifco’s brand across all collateral and channels.
- Support sales campaigns and marketing initiatives.

Systems & Administration
- Ensure Dealer Enrollment requirements and process are completed accurately and efficiently.
- Support the Rifco Rewards + Dealer partner program with reporting and planning.
- Contribute to the planning and successful delivery of Sales Events.
- Other related duties as assigned.

SKILLS REQUIRED
- Excellent written and verbal communication and interpersonal skills.
- Positive, upbeat attitude with ambitious outlook.
- Ability to think on your feet, innovatively and creatively.
- Skilled in working on multiple projects with high attention to detail in a deadline-oriented sales environment.
- Ability to learn new systems.
- Works well independently and in a team environment.
- Detail-oriented with good planning and organizational skills.

REQUIRED QUALIFICATIONS
- Post-Secondary Education in Marketing or Business preferred.
- Experience in marketing, communications, or similar field.
- Strong communications skills and content development, including ability to diplomatically address social media feedback.
- Experience with all social media channels.
- Design experience: may include Adobe Creative Suite (Photoshop, Illustrator, and InDesign), Canva.
- Must be proficient in Microsoft Office products (Excel, Word, Teams), with a strong aptitude in Excel.