Digital Marketing

6 days ago

St Catharines, Canada Empowerment Technologies Inc. Full time

**Who we are**:
For 25 years, we’ve been leaders in baby safety (Levana) and DIY security space (Defender), creating ground
- breaking consumer electronics that bring peace of mind to millions of people all over the world. Empowered with the freedom to try new things and see your ideas come to life, it’s our entrepreneurial spirit and relentless drive to produce superior customer experiences that ensure we’re constantly growing the Levana and Defender brands.

**How you will make an impact**:
**How you will contribute**:

- Content Planning _

Utilize our promo plan & monthly marketing strategy plans to put together content calendars & detailed action plans for each channel.
- Social Media Calendar
- Viral Marketing Plan Levana
- Viral Marketing Plan Defender
- Blog Article Writing

Coordinate our Klaviyo & Postscript marketing efforts by putting in design tickets, managing/optimizing flows and looking for new opportunities to maximize revenue.
- SMS Campaigns
- Flow Automations
- Earned Media Acquisition_

Reach out to publications, best of guides and tech review sites with the goal of getting our products reviewed and featured in the top sites.
- Social media/linked in outreach
- Product seeding
- Retailer Set up/Content Updates _

Assist in the setup, communication and planning of our retailer channels like Costco, SamsClub & Lowes.
- Content updates
- Assisting with Sales Planning
- Daily Sales Reporting
- _Monthly calls with buyer (touchpoints) _
- Analytics _
- Website Traffic/Conversion Rate by Page
- Customer Journey Mapping
- Etc.
- Other Projects as Required _

**Qualifications**:

- Bachelors/Associate Degree in Communications/Marketing or relevant program;
- Minimum of 1 year experience in digital marketing. Must most recent role.
- Minimum of 1-year experience using Shopify
- Minimum 1-Year experience with social media management
- Maximum 5 years of experience

Schedule:

- Monday to Friday

Ability to commute/relocate:

- St. Catharines, ON: reliably commute or plan to relocate before starting work (required)

**Experience**:

- Shopify (or other ecommerce platform): 2 years (required)
- Social media management: 2 years (required)

Work Location: In person

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