Marketing Coordinator

**Job Title**: Marketing Coordinator

**Reporting To**: Director, Marketing

**Purpose**: To support the creative execution of marketing initiatives that builds brand awareness and connects our audience to our mission

**Overview**:
The BC Parks Foundation is the official charitable partner and conservation financing mechanism to one of the largest systems of parks in the world, with over 1,040 parks and more than 26 million visits per year. Our motivated team has produced outstanding results, including raising over $400 million in the last 4 years, protecting over 55 beautiful places, and launching an internationally recognized health initiative. And we’ve only just begun. Our mission is to create the greatest system of parks and indigenous protected areas in the world.

**We Are**:

- A charitable, purpose-driven organization passionate about enjoying and protecting nature in British Columbia
- People who value spark, respect with caring, reciprocity, and greatness
- A warm, positive, hard-working team who operate in a spirit of gratitude and celebration
- Connected to a wide variety of community groups, First Nations, businesses, governments and other partners that we work with regularly

**You Are**:

- A creative problem-solver with a keen eye for the details
- Passionate about environmental conservation and outdoor recreation
- Talented at coordinating projects, stakeholders and staying organized
- Able to work both independently and as part of a team
- Able to coordinate multiple priorities, effectively manage your time and meet deadlines

**Role Summary**
BC Parks Foundation is seeking an enthusiastic and detail-oriented Marketing Coordinator to support our marketing initiatives. This role is ideal for a dynamic professional who combines analytical thinking with creative execution. You'll work alongside our marketing team to develop and implement strategies that connect people with nature and advance our mission to create the greatest system of parks and Indigenous protected areas in the world.

**Responsibilities**
The Marketing Coordinator is responsible for:

- Support the planning and execution of marketing campaigns across digital, print, and social media channels
- Create and manage engaging campaigns and content that amplifies our brand voice and mission
- Provide cross-functional support to marketing and communications initiatives including events, content creation, and agency coordination
- Act as project coordinator for various departmental initiatives, ensuring efficient execution and delivery
- Maintain our digital presence through website updates and social media management
- Collaborate with the retail team to support the creation and organization of digital and creative assets for our online store
- Assist in planning and executing retail pop-up booth events, coordinating logistics, and supporting promotional strategies to drive awareness and retail sales
- Track campaign performance and provide data-driven insights for reports and optimization
- Assist with budget management and resource allocation
- Collaborate with internal teams and external partners to ensure aligned marketing efforts

**Requirements**:

- Bachelor's degree in Marketing, Communications, or related field; or equivalent combination of education and 2+ years of relevant experience
- Proficiency in digital marketing tools (Google Analytics, social media platforms)
- Experience with content management systems and basic SEO principles
- Strong analytical skills with ability to interpret data and metrics
- Experience with marketing automation tools
- Understanding of marketing strategies
- Excellent written and verbal communication abilities

**Skills and experience considered an asset**:

- Videography, photography, or basic design skills considered an asset
- Fluency in a second language

**Commitment to Equity**:
BC Parks Foundation is committed to having a diverse workforce
- Those identifying as being part of groups that are underrepresented or facing barriers to the labour market are encouraged to apply

**Work Environment**:

- This is a full-time, permanent role based out of the Foundation’s Vancouver office
- The position will work a hybrid schedule, as directed by the Foundation