Content Marketing Coordinator

1 week ago

Toronto, Canada Reason One Full time

Reason One, a full-service web development agency, is seeking a content marketing coordinator for our growing in-house marketing team. This role will report to the Director of Partnerships & Marketing, working closely with them to strategize and execute omnichannel marketing campaigns and strategic marketing content.

**Your responsibilities**
- Serve as lead writer on deliverables including, but not limited to: blogs, newsletters, landing pages, whitepapers, eBooks, etc.,
- Serve as copy writer for social, web, print assets, etc.
- Collaborate with the Marketing team to develop a comprehensive content strategy aligned with short
- and long-term business objectives and target audience interests
- Ensure all content is optimized for SEO and follows best practices for readability and accessibility
- Maintain consistent style, brand voice and tone across all channels and deliverables
- Develop and execute multi-channel content distribution plans to increase web traffic
- Create content assets tailored to different stages of the buyer's journey to attract and nurture leads
- Collaborate with marketing and sales to develop content that supports lead generation and conversion efforts (sales enablement)
- Develop and maintain editorial calendar and align with Subject Matter Experts, Partnerships & Marketing
- Research topics in the editorial calendar and conduct interviews with SMEs to develop content
- Stay up to date with broader trends in key verticals to align content with client pain points
- Repurpose and optimize content for multiple audiences

**Our must-haves**
- Proven, excellent writing skills with a strong portfolio showcasing successful content campaigns and projects
- 3-5 years experience as a content manager or coordinator
- Hands-on experience with CMS platforms, marketing automation platforms, and analytics tools
- Knowledge of SEO best practices, keyword research, and content optimization techniques
- Experience managing social media accounts
- Good organizational and time-management skills
- Bachelor’s degree in English, Communications, Journalism, Marketing or a relevant field
- A portfolio containing examples of your past work

**Nice-to-haves**
- Experience within a digital / web agency
- Experience creating content to appeal to the healthcare, nonprofit, or association markets
- Experience editing or producing video and/or podcasts

**The practicals**
- Core working hours: 9 AM - 5 PM EST
- Start date: As soon as possible
- Reporting: This role reports to the Director of Partnerships and Marketing

**Compensation package includes**:

- Annual salary ranges from $52,000 to $65,000 (CDN) depending on experience
- Extended health, dental, life, disability
- Employee assistance program
- Parental leave program
- Paid Vacation days—15 days per year
- Paid Sick leave—6 days per year
- Paid Volunteer days—2 days per year
- $250 home office expenses per year
- $50 per month internet stipend
- Training allowance of $800 a year and professional development opportunities like conferences and continuing education
- A laptop is provided

**FYI**
- You MUST be currently eligible to work in Canada. No exceptions.
- Applicants with disabilities who are qualified and selected for an interview will be accommodated upon request.
- Please, no agencies or recruiters. We’re happy with the recruiters we work with.

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