Marketing Content Coordinator

2 weeks ago

Toronto, Canada MarkiTech Full time

We are looking to hire an enthusiastic Content Coordinator.
- ** Must be a Canadian citizen/PR and recent grad.**:

- ** Under the age of 30, Government grant requirements.**

**Responsibilities**:

- Set SMART goals (monthly) for MT & LM (e.g. x% growth in traffic, y% decrease in bounce rate, z% growth in social media followers).
- Be mindful of the ROI of your goals & objective in terms of lead generation.
- Utilizing Google Analytics & SEO insights to refine monthly goals & objectives.
- Need to attend conferences/events/webinars in order to generate content and MT & LM leads. Minimum of 2 leads per month; you’ll be helping the partnerships and sales team nurture these.
- Create a monthly social media schedule for MarkiTech & LocateMotion, with 3 to 4 LinkedIn posts each per week.
- Create 1-2 press releases (monthly) plus reach out to relevant publications to promote these and generate backlinks.
- Write 1-2 pieces of content (e.g. blog, white-paper, use cases, industry insights) per month for each of MT & LM.
- Must attend daily LM and weekly MT meetings for updates re ongoing pilots (possible use cases) or announcements (PR) purposes.
- Manage social media activities and interactions for MT & LM on an ongoing basis.
- As needed, generate internal content and/or content for partners.

**Qualifications**:

- ** 6 months to one year** of marketing experience is required.
- Must have knowledge of Search Engine Optimization & Search Engine Marketing best practices.
- Ability to measure & understand digital marketing metrics/data/analytics.
- Strong computer skills using Microsoft Office, Google Workspace
- Strong knowledge of BOFU & TOFU sales funnels is required.
- Must be able to create a digital marketing strategy and utilize marketing concepts through various forms of outreach.
- Excellent written & verbal communication skills.
- Web development experience is preferred (WordPress)
- Ability to pitch to media (blogs, influencers)
- Creativity in securing coverage and buzz with traditional outlets (publications, HARO, freelance journalists)
- Copywriting & editing skills.
- Hands-on experience with Content Management Systems (e.g. WordPress).
- Experience researching using multiple sources (research papers, articles, webinars, etc).
- Proficiency with Canva or other graphic design tools.
- Quick and enthusiastic learner.
- Google Analytics IQ preferred.
- Video editing software experience preferred.

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