Content Marketing Associate

We're looking for a detail-oriented and data-informed Content Marketing Associate to help grow ChowNow's organic presence and improve content performance across channels. In this role, you'll grow and support our content strategy and manage the execution through blog optimization, social media management, and research-driven content planning. You'll manage our content calendar, optimize existing content for SEO and conversions, and lead key initiatives like case study approach and development. This role is a critical part of our content strategy and plays a hands-on role in shaping how we attract, engage, and convert our audience.

**ABOUT US**:
ChowNow's vision is to become the leading North American platform connecting diners and independent restaurants for at-home dining. The ChowNow Platform continues to grow its product offerings and bring restaurants and diners closer together. Our marketplace provides commission-free ordering for restaurants nationwide and diners with an ever-growing selection of independent restaurants. Our demand network provides diners with the ability to order where they're already online, including Google, Yelp, Instagram, Snap, and many others. And our white-labeled online ordering system provides restaurants with a branded experience for diners on their website and their own iOS and Android apps for a reasonable monthly fee regardless of order volume. To date, we've created over 20,000 apps for our restaurant partners - something that's never been done before in our category. We operate this way because of our belief in being fair, sustainable, and equitable with our restaurant partners, and the same goes for our culture.

Diversity, teamwork, and mutual respect are among our core company values. We pride ourselves on giving our teams plenty of opportunities to make their mark.

Join us and help ensure ChowNow becomes the diner's first choice for socially responsible online ordering. Together we can preserve neighborhood flavor, one restaurant at a time.

**About the Position**:
As the Content Marketing Associate, you will work with the Digital Marketing & Content Manager to assemble the overall content strategy and enhance our organic visibility. You will inform the content strategy with market research, competitor research and internal data analysis. You will be responsible for managing the audit and optimization of our current content, improving it for SEO factors and CTAs to improve conversions. Your ability to optimize content based on insights and research will be essential to driving ChowNow's content growth. You will put together blog briefs for our content copywriter and review the blog copy provided. You will be responsible for managing our Reddit and Instagram accounts, sharing posts across platforms.

As we expand our content formats, you will work with the Digital Marketing & Content Manager to define scope, strategy and execution. To widen the reach of our content, you will work with our partners as well as cold outreach to acquire backlinks. In addition, you will be responsible for guiding our case study acquisition approach and creating high-converting content from our case studies. Collaboration is key to this role, as you will partner closely with teams across the organization, including Lead Nurture, Product Marketing, Marketing Operations, Sales, and Data.

This role reports directly to the Digital Marketing & Content Manager; No direct reports.

This is a remote position based in the Greater Victoria Area (including Vancouver) in British Columbia, Canada.

**WHAT WE LOVE ABOUT YOU**:
**You put restaurants first.**You deeply understand the importance of local restaurants and put them at the center of everything you do. You aim to help them not only survive but thrive.

**You celebrate diversity.**You recognize that diversity and inclusivity matter. You're committed to progress, which means everyone gets the support and resources they need, no matter who they are. You have an ability to listen to other team members' ideas and can thrive in an environment that embraces individuality. Everyone's voice counts.

**You raise your hand.**You consistently go above and beyond what is asked of you. You help your peers accomplish their tasks while also excelling at accomplishing your own. When you have a smart idea, you raise your hand and share it.

**You keep reaching.** You set clear ambitious goals. You don't allow yourself to become complacent with where you're at and what you've done, so you seek out new opportunities and challenges.

**WHAT SUCCESS LOOKS LIKE**:
**WITHIN 30 DAYS YOU'LL**:

- Progress through our Ramp Camp (ChowNow's New Hire Onboarding Experience)
- Familiarize yourself with our existing content marketing and case study strategies
- Establish strong relationships with internal teams, including Lead Nurture, Product Marketing, Marketing Operations, Sales, and Data as well as our copywriter
- Start an audit of our existing content and create a pl