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Communications Specialist, University Relations
2 weeks ago
**Communications Specialist, University Relations**:
**Summary**:
The communications specialist provides leadership in the development and implementation of innovative, effective and reliable communication strategies to advance the reputation, priorities and goals of the Western College of Veterinary Medicine (WCVM) in alignment with the college’s strategic plan. The role is part of a larger team of embedded college communicators across the university and reports to the Manager, College Communications and Marketing.
The communications specialist develops and implements communications strategies, initiatives and goals. The incumbent works directly with and takes direction from WCVM leadership, understanding their values, priorities, challenges, stakeholders and needs. This position also works collaboratively with internal colleagues, which includes communications, development, alumni relations, external engagement and hospital administration, to achieve communication goals and outcomes institutionally and within the college. This position also serves as a communications resource for undergraduate and graduate students as well as for WCVM faculty and staff.
**Nature of Work**
The communications specialist is part of the WCVM communications team and is responsible for all aspects of the college’s communications program including external and internal college communications; communications strategy development and planning; media relations; event planning, volunteer management and community outreach; social media management and marketing; communications training, mentorship and support; and website development and maintenance.
The work requires creativity, issues management, strong initiative and follow-through. The individual in this position must exercise considerable judgment, discretionary decision-making in a complex environment; and an ability to build professional relationships with senior administrators, employees, students and external stakeholders. The work requires meticulous attention to detail, work quality and multiple priorities. The communications specialist must understand the veterinary college’s unique regional nature and the important role of communications in building relationships with a range of stakeholders on campus and across Canada. Consequence of error is significant to the reputation and profile of the college and the university.
Storytelling is fundamental to this role. The position requires strong writing and editing skills for various formats including news writing and science communications; print and digital communications for internal and external audiences; report writing; speaking notes; and policy/issues briefs. The communications specialist is responsible for creating promotional materials and identifying innovative veterinary and One Health research, education, outreach and human interest stories that enhance the profile of the WCVM and the university. This position also provides support for some event planning and development-related communications as well as community outreach programs. In addition, the individual works on various institutional and college-based projects as part of a dynamic team.
The work environment is face-paced and rapidly changing. The employee is based at the WCVM and is responsible for managing multiple competing deadlines and priorities. The job requires some evening and weekend work as well as travel in and out of province multiple times a year to engage with stakeholders across the western Canadian provinces as part of the college’s outreach and engagement activities.
**Duties and Responsibilities**:
- Develops, implements and delivers effective and reliable communication strategies and plans, both annual and long-term, that enhance the reputation and visual identity of the college
- Provides strategic advice, guidance and innovative solutions which support the reputation, promotion, branding, priorities and initiatives of the college
- Works with college to identify areas of specific focus in which to provide communications support and development.
- Encourages appropriate engagement of internal stakeholders during the planning and implementation of communication strategies
- Develops, builds and maintains key relationships with internal stakeholders from various colleges and units across campus
- Maintains awareness of the college’s initiatives and activities
- Crafts compelling content that reflects the work of the college, as well as communications to alumni, clients, external partners, faculty, staff and students
- Utilizes various platforms and channels, including but not limited to social media, written copy, website content, photography, video and more
- Follows guidelines and ensures consistent messaging and branding across all channels
- Adheres to budgetary requirements of communication initiatives and supports the effective use of resources, in collaboration with the college
- Participates in team meetings, planning and oth
