Marketing Manager

**Description**

ArrKann Trailer & RV Centre is different. As a family-owned and operated business since 1977, we pride ourselves on fostering an environment that’s rooted in exceptional customer service, community, and a passion for the RV lifestyle. At ArrKann, you’ll feel the difference in our collaborative culture, our commitment to innovation, and our focus on creating a supportive path that works for you.

We are looking for a full-time, results-oriented Marketing Manager based out of our Edmonton office to lead multi-channel marketing initiatives that drive brand awareness, customer engagement, and revenue growth.

**About Us**
ArrKann Trailer & RV Centre is a leader in the RV industry, with locations across Alberta in Edmonton, Calgary, Carstairs, Medicine Hat, and Red Deer. Our mission is to make the RV lifestyle accessible and enjoyable for families and seniors alike by providing exceptional service and top-quality products.

**What We Offer**
- The opportunity to join a passionate team that values creativity, collaboration, and innovation.
- A culture that recognizes and rewards contribution, with opportunities for professional growth.
- Comprehensive benefits package, including health spending account and opportunities for professional development.
- Employee discounts and perks, including access to RVs and camping gear to fuel your passion for the outdoors.

**Our Commitment to Diversity**
At ArrKann, we believe that diversity of thought, perspective, and experience drives innovation and success. We are committed to fostering an inclusive environment where everyone feels valued and empowered to bring their whole selves to work. Applications from all qualified individuals are encouraged.

**What We’re Looking For**

**About You**
You’re a strategic thinker, detail-oriented, and results-driven. You have a knack for analyzing data and identifying opportunities. You thrive in a collaborative environment but are equally comfortable managing tasks independently. Your colleagues describe you as innovative, organized, and committed to exceeding expectations.

**About the Role**
The Marketing Manager will plan and execute strategic marketing initiatives to enhance ArrKann’s brand presence and drive business growth. This role involves managing both digital and traditional marketing channels, collaborating with internal teams and external partners, and utilizing analytics to measure and refine strategies.

**What You’ll Be Doing**
- Develop and implement multi-channel marketing strategies that align with business goals.
- Collaborate with external partners (SEO, paid digital ads, website management, media reps) to maximize marketing effectiveness.
- Analyze data from tools like Google Analytics to track campaign performance and drive informed decision-making.
- Partner with sales and operations teams to ensure marketing initiatives align with lead generation goals.
- Advise on creative strategies, ensuring brand consistency across all campaigns and platforms.
- Manage marketing budgets and ensure the effective allocation of resources.
- Stay updated on industry trends and best practices in digital and traditional marketing.

**What You’ll Need to Be Successful**

**Must-Haves**
- Post-secondary education in related field an asset
- 3+ years of experience in a marketing role, with expertise in digital and traditional media.
- Knowledge of best practices in digital marketing tools such as Google Ads, Facebook Ads Manager, and SEO tools.
- Understanding of customer segmentation, targeting and positioning
- Familiarity with Google Analytics for performance tracking and reporting
- Avid social media user
- Strong organizational skills and attention to detail, with the ability to manage multiple projects simultaneously.
- Excellent verbal and written communication skills, with the ability to collaborate across teams.
- Creative thinker with strong analytical abilities and problem-solving skills
- Able to work independently and as part of a team
- Proficiency in Microsoft Office Suite and marketing platforms (e.g., Canva, Mailchimp).
- Valid driver’s license
- Passion for the outdoors and camping a strong asset.
- Have a background in working with data sets to derive actionable insights.
- Bring an entrepreneurial mindset with the ability to spot opportunities and implement innovative solutions.
- Demonstrate a passion for the outdoors and an understanding of the RV lifestyle.
- Value teamwork and thrive in a collaborative environment.
- Be eager to learn and stay updated on the latest marketing trends and techniques.

**Working Conditions**
- Fast-paced environment with multiple projects and deadlines.
- Based in Acheson, Alberta.

If you’re passionate about marketing, love a challenge, and want to be part of a team that makes a difference in people’s lives, we’d love to hear from you