Creative Director

**About Wondershare**

Wondershare Canada employs over 50 technology-loving marketers, video makers, animators, and designers who are highly energetic and fully dedicated to Wondershare.

Our mission is to build technology and software products that make every idea achievable for the new generation of creatives. And we empower our Canadian team to take on the most creative challenges to make this possible.

**Role Overview**

The Credit Director is responsible for leading the strategic planning of product content across all resource types, including traditional creative assets and future AI-driven content formats. Grounded in market trends, competitive insights, and user behavior analysis, this role defines the overall content direction to ensure Filmora’s creative ecosystem remains relevant, diverse, and aligned with evolving user scenarios. The Credit Director works closely with cross-functional teams to transform insights into actionable content strategies, shaping both the long-term roadmap and near-term delivery priorities for the community and product.

**Key Responsibilities**
- Lead the end-to-end planning of product content strategy based on market trends, competitive analysis, and user needs
- Define the content development roadmap across traditional resources such as Titles, Stickers, Stock Media, Effects, Transitions, and Templates
- Explore and shape next-generation AI-driven content styles and resource formats to support evolving creative workflows
- Translate user scenarios and aesthetic trends into actionable content briefs and resource priorities
- Coordinate with cross-functional teams to ensure timely delivery and quality of planned content assets
- Establish content planning standards and documentation systems to guide contributor and production teams
- Ensure content output aligns with product direction, regional usage patterns, and platform positioning

**Qualifications & Skill Requirements**
- Strategic Thinking & Content Planning
- Proven ability to build content strategies based on user behavior, market trends, and product direction
- Strong experience in roadmap planning for multimedia content, including both creative and functional assets
- Design / Video Creation Background
- Hands-on experience in graphic design, motion graphics, or video editing is required
- Understanding of how users interact with creative assets (e.g., templates, transitions, effects) in editing tools
- Industry & Market Insight
- Deep understanding of content trends in video editing, social media, or design tools
- Ability to analyze competitor strategies and derive actionable insights
- User-Centric Mindset
- Experience working with user research, personas, and scenario-based planning
- Sensitivity to visual aesthetics, regional preferences, and generational trends
- Cross-Functional Collaboration
- Able to work effectively with user research, design, marketing, and contributor teams
- Skilled in delivering clear content briefs, documentation, and execution guidance
- Leadership & Workflow Management
- Experience managing or mentoring content strategists, designers, or creative researchers
- Familiar with tools such as Notion, Airtable, Figma for content planning and team communication
- Proficiency in English; Chinese reading or communication ability is a strong plus
- **Wondershare is an equal opportunity employer. All applicants will be considered for employment without attention to race, colour, ancestry, place of origin, religion, family status, marital status, physical disability, mental disability, sex, age, sexual orientation, political belief, or conviction of a criminal or summary conviction offense unrelated to their employment.**_

**Job Types**: Full-time, Permanent

Pay: $84,000.00 per year

Additional pay:

- Bonus pay

**Benefits**:

- Company events
- Dental care
- Life insurance
- On-site parking
- Vision care

Flexible language requirement:

- French not required

Schedule:

- 8 hour shift
- Monday to Friday

**Experience**:

- leading the strategic planning of product content: 5 years (required)

**Location**:

- Burnaby, BC (required)

Work Location: In person