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Digital Marketing Manager

2 weeks ago

Montréal, Canada Maison Battat Inc. Full time

**Digital Marketing Manager**

**Maison Battat Inc. - Montreal QC**

At Battat, we’re in the business of making kids happy. Thanks to our team of dynamic, talented and motivated individuals, we design and manufacture high quality, educational, and innovative toys that kids and parents around the world have loved for over 45 years

Joining Battat means working in a multidisciplinary team within a growing privately-owned international company. It also means joining a stimulating workplace, full of professional challenges and the possibility to develop and grow.

We are currently looking for a tech-savvy **Digital Marketing Manager** with superior e-commerce and digital marketing skills.

Reporting to the Head of International Markets, you are responsible for coordinating paid and unpaid marketing initiatives in your market with the objective of growing brand awareness and sales across a portfolio of brands.

**Responsibilities**:

- Perform market research and competitor analysis;
- Manage local social media channels, taking into account retailer and distributor sales objectives;
- Implement PPC strategies to grow brand awareness and conversions, including Google Search, Display, YouTube and Facebook paid marketing campaigns;
- Monitor campaign performance using tools such as Facebook Ads, Google Ads, Google Analytics, Google Tag Manager and Search console;
- Plan a dedicated marketing budget and monitor marketing spend accordingly;
- Coordinate non-digital marketing activities in the market, including in-store shop fits, events and public relations;
- Partner with other departments across the company, including sales and marketing teams, as well as external stakeholders such as retailers and distributors.

**Skills, Competencies & Requirements**:

- Bachelor’s degree in business, marketing, e-commerce or related field
- Strong knowledge of digital marketing concepts, terminology and experience working with transactional and non-transactional websites
- Strong Excel and analytical skills needed
- Knowledge of Google, Facebook and YouTube advertising platforms (Google and Facebook certifications are a strong asset)
- Excellent written English and French (a third language is an asset)
- Adaptable, self-reliant, solution-oriented and strong attention to detail
- Ability to adapt to a constantly changing and dynamic environment

**Experience**:

- 3+ years experience in some combination of e-commerce, social media and paid digital marketing
- B2C marketing experience
- Experience using Facebook Ads, Google Ads and similar third-party campaign management tools
- Experience with WordPress and Shopify content management systems (an asset)
- Experience living in or working in international markets (an asset)
- Understanding Canadian market and trend are must

We offer a competitive salary based on experience, a generous group benefits package, and continued education.

**Gestionnaire, Marketing Numérique**

**Maison Battat Inc. - Montréal QC**

Chez Battat, notre mission consiste à rendre les enfants heureux. Grâce à notre équipe d’individus dynamiques, talentueux et motivés, nous concevons et fabriquons des jouets haut de gamme, novateurs et éducatifs que parents et enfants du monde entier adorent depuis plus de 45 ans

Travailler chez Battat implique collaborer avec une équipe multidisciplinaire au sein d’une entreprise internationale privée en pleine croissance. Cela signifie également s’intégrer à un milieu de travail stimulant débordant de défis professionnels et offrant des possibilités de développement et de croissance.

Nous recherchons actuellement **un(e) Gestionnaire, Marketing Numérique** ayant des compétences supérieures en e-commerce et marketing numérique.

Se rapportant au Chef des Marchés Internationaux, vous serez responsable de coordonner des initiatives payées et non-payées dans votre marché avec l’objectif d’augmenter la notoriété de la marque et les ventes à travers un portfolio de marques.

**Responsabilités**:

- Effectuer des analyses de marché et de la compétition;
- Gérer les médias sociaux locaux tout en considérant les objectifs de ventes des détaillants et distributeurs;
- Mettre en place des stratégies PPC pour accroître la notoriété de la marque et les conversions, incluant les campagnes marketing payantes sur Google Search, Display, YouTube et Facebook;
- Surveiller la performance des campagnes avec les outils comme Facebook Ads, Google Ads, Google Analytics, Google Tag Manager et Search Console;
- Planifier un budget marketing spécifique et vérifier les dépenses régulièrement;
- Accroître et vérifier l’impact des canaux de commercialisation locaux tel que Mailchimp;
- Coordonner les activités marketing non-digitales dans le marché, incluant les ajustements en magasin, événements et relations publiques;
- S’associer avec les autres départements à travers la compagnie, incluant les ventes et marketing, ainsi que le